PROSPECTS AND OPPORTUNITIES
Inclusivity becomes a core focus in fashion collaborations and local brand growth
Inclusivity is increasingly becoming a cornerstone of brand strategies in womenswear in Colombia, with brands recognising the importance of appealing to a diverse and expansive consumer base. The influx of new players in the plus-size segment and strategic collaborations are driving this trend.
Private label and discount strategies reshape womenswear
The high inflation and cost-of-living crisis that have gripped Colombia since late 2022 have significantly influenced consumer behaviour, particularly in the womenswear sector. Consumers are now more cautious with their spending, which has led to a rise in the popularity of private label lines.
Sustainability moves beyond a business strategy to a brand commitment
Sustainability has evolved from a buzzword to a critical component of many fashion brands' identities in Colombia. The trend towards upcycling – the process of transforming discarded materials into new, higher-quality products – is gaining momentum as brands aim to address environmental concerns within the textile sector.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Colombia?
- Where is future growth expected to be most dynamic?
Womenswear in Colombia - Category analysis
KEY DATA FINDINGS
Inflationary pressure deters consumer spending in womenswear
Colombian fashion embraces artificial intelligence
Shein disrupts the Colombian market with local e-commerce launch
Inclusivity becomes a core focus in fashion collaborations and local brand growth
Private label and discount strategies reshape womenswear
Sustainability moves beyond a business strategy to a brand commitment
Apparel and Footwear in Colombia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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