PROSPECTS AND OPPORTUNITIES
Brighter performance for womenswear is on the horizon
Following the 2024 downturn, womenswear sales are expected to post a solid recovery in the forecast period, fuelled by declining inflation rates and rising consumer purchasing power. All womenswear categories are anticipated to post solid growth.
Suits and leggings face a bleak outlook in contrast to sportswear
Over the coming years, suits and leggings are expected to report the weakest sales results. Hybrid working patterns and the substantial reduction in strict and formal dress codes in the workplace will negatively impact demand for women's suits.
Increasingly fierce competitive landscape
Competition from ultra-fast-fashion brands may cool down over the coming years as the European Union prepares to impose tax payments on Chinese online platforms, such as Aliexpress, Temu and Shein. The new EU tax would make their products more expensive, although it is unlikely these brands will fade away given their strong popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Portugal?
- Where is future growth expected to be most dynamic?
Womenswear in Portugal - Category analysis
KEY DATA FINDINGS
Womenswear sales declines as overall consumption contracts
Zara strengthens its number one position
Ultra-fast fashion from Shein raises the competitive stakes
Brighter performance for womenswear is on the horizon
Suits and leggings face a bleak outlook in contrast to sportswear
Increasingly fierce competitive landscape
Apparel and Footwear in Portugal - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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