Following the 2024 downturn, womenswear sales are expected to post a solid recovery in the forecast period, fuelled by declining inflation rates and rising consumer purchasing power. All womenswear categories are anticipated to post solid growth.
Over the coming years, suits and leggings are expected to report the weakest sales results. Hybrid working patterns and the substantial reduction in strict and formal dress codes in the workplace will negatively impact demand for women's suits.
Competition from ultra-fast-fashion brands may cool down over the coming years as the European Union prepares to impose tax payments on Chinese online platforms, such as Aliexpress, Temu and Shein. The new EU tax would make their products more expensive, although it is unlikely these brands will fade away given their strong popularity.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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