PROSPECTS AND OPPORTUNITIES
Further emphasis on inclusive womenswear over the forecast period
Due to increasing self-awareness of the individual under the “she rises” social trend, the body positive movement in womenswear is expected to gain further momentum in Hong Kong. The body positive movement celebrates body diversity, inclusivity, and self-acceptance.
Increasing focus on sustainable fashion in Hong Kong
In line with the rising awareness of environmental issues, sustainability has become a critical priority for the fashion industry in Hong Kong. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), 22% of consumers report feeling good when buying eco-conscious/ethically-conscious goods.
International brands utilise omnichannel approach to penetrate local market
As the economic landscape in Hong Kong remains uncertain, international apparel brands are expected to increasingly employ an omnichannel strategy to bolster their presence and connect with local consumers. According to Euromonitor International Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), there is an increasing share of global respondents looking for personalised shopping experiences compared with 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Hong Kong, China?
- Where is future growth expected to be most dynamic?
Womenswear in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Declining womenswear amid economic uncertainty and outbound travel
Continual demand for comfortable and versatile womenswear
Outdoor styles increasingly popular among younger consumers
Further emphasis on inclusive womenswear over the forecast period
Increasing focus on sustainable fashion in Hong Kong
International brands utilise omnichannel approach to penetrate local market
Apparel and Footwear in Hong Kong, China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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