With the growing affordability of womenswear and the rise of digital platforms, many consumers in the Philippines are increasingly purchasing clothing with the primary intent of showcasing it on social media, commonly referred to as buying “for the Gram”. This behaviour is especially prevalent among millennials and Gen Zs, who seek to create visually appealing posts while minimising outfit repetition.
Affiliate and influencer marketing is witnessing exponential growth in the Philippines, particularly within the womenswear segment. Major e-commerce platforms like TikTok, Shopee, and Lazada are heavily investing in this approach, organising weekly seminars and onboarding sessions to equip both new and existing affiliates with the latest trends and strategies.
The womenswear landscape in the Philippines is becoming increasingly competitive, with brands heavily investing in advertising and marketing to maintain visibility and attract consumers. However, as more womenswear brands push their products across various platforms, consumers have grown weary of overtly promotional tactics, often viewing inorganic content, such as sponsored posts and paid collaborations as biased and overhyped.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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