PROSPECTS AND OPPORTUNITIES
Social media will impact purchasing trends
With the growing affordability of womenswear and the rise of digital platforms, many consumers in the Philippines are increasingly purchasing clothing with the primary intent of showcasing it on social media, commonly referred to as buying “for the Gram”. This behaviour is especially prevalent among millennials and Gen Zs, who seek to create visually appealing posts while minimising outfit repetition.
Influencer and affiliate marketing will play increasingly important role
Affiliate and influencer marketing is witnessing exponential growth in the Philippines, particularly within the womenswear segment. Major e-commerce platforms like TikTok, Shopee, and Lazada are heavily investing in this approach, organising weekly seminars and onboarding sessions to equip both new and existing affiliates with the latest trends and strategies.
Growing influence of organic and authentic marketing in womenswear
The womenswear landscape in the Philippines is becoming increasingly competitive, with brands heavily investing in advertising and marketing to maintain visibility and attract consumers. However, as more womenswear brands push their products across various platforms, consumers have grown weary of overtly promotional tactics, often viewing inorganic content, such as sponsored posts and paid collaborations as biased and overhyped.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Philippines?
- Where is future growth expected to be most dynamic?
Womenswear in the Philippines - Category analysis
KEY DATA FINDINGS
Filipina women embrace versatile clothing, inspired by convenience trends
Greater inclusivity and diversity
Vintage fashion and social commerce gain traction
Social media will impact purchasing trends
Influencer and affiliate marketing will play increasingly important role
Growing influence of organic and authentic marketing in womenswear
Apparel and Footwear in the Philippines - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!