In 2025, childrenswear in Romania grew by 4% to reach a value of RON2.7 billion, driven by changing consumer habits and a trend towards sustainability and inclusivity. Romanian parents favoured the low-cost mass value segment options represented by companies such as Pepco and H&M, leading to further market polarisation. However, an increase in overall levels of disposable income supported the trend towards quality and sustainability. Premium brands experienced lower sales in comparison with budg

Childrenswear in Norway exhibited modest growth of 2% in 2025, reaching a retail value of NOK6.8 billion. Despite demographic challenges such as a declining birth rate, the demand for high-quality, durable, and sustainable clothing supported value sales. The strong emphasis on outdoor activities in Norway is a key factor driving sales of outerwear for children of all ages. The growing importance of digital platforms, second-hand initiatives, and circular economy models are reshaping the children

Childrenswear in Nigeria experienced dynamic retail current value growth in 2025, driven by stabilising inflation and market polarisation, with consumers increasingly choosing either high-end or very affordable options. Although the category remained fragmented, local brands like Ivory Kids capitalised on their understanding of local tastes and preferences, while international brands faced challenges due to high import costs. Baby and toddler wear remained the largest category, driven by the ess

Childrenswear in Canada experienced 5% value growth in 2025, driven by lower inflation and interest rates that encouraged spending, although the increased cost of living has kept Canadian consumers value conscious. The market is characterised by a growing trend towards resale and rental, with consumers prioritising affordability and sustainability. Despite slow growth prospects due to Canada's low birth rate, the childrenswear market remains influenced by sustainability and inclusivity, with con

The childrenswear market in South Africa demonstrated resilience in 2025, with a 7% growth rate, reaching ZAR40 billion in retail value, driven by rising disposable incomes in dual-income households, and the influence of social media and television on young children. This growth trajectory is expected to continue, with a forecast CAGR of 6% through to 2030, driven by a growing focus on sustainability and increased interest in premium niche brands that focus on community and environmental engagem

Childrenswear in Italy faced significant demographic headwinds in 2025, with a continued multi-year decline in the birth rate leading to negative current value growth. Despite this, the category is expected to grow at a current value CAGR of 2% over the forecast period, reaching EUR4.8 billion by 2030. The category is characterised by a shift towards value-focused retailers and promotions, with large chains and sports-led brands gaining share.

Childrenswear in Saudi Arabia is experiencing steady growth, driven by a large youth population and evolving consumer preferences. Retail sales for childrenswear reached SAR19.5 billion in 2025, representing a 4% growth from the previous year. This growth is supported by increasing demand for functional and stylish clothing, as well as a rising focus on sustainability and e-commerce. As a result, childrenswear remains an attractive market, with opportunities for brands that adapt to changing con

Childrenswear in Hungary continued to grow in retail volume and current value sales in 2025, driven by aggressive discounting and the expansion of international retailers like Tesco, H&M, KiK and Pepco. The market is forecast to grow further over the forecast period. The category is seeing polarisation, with large companies and discounting players and retailers solidifying their positions, while mid-tier and small local retailers and producers experience strong pressures. On the other hand, adde

The childrenswear market in Spain experienced a sluggish performance in 2025, with a growth rate of 0.3% in retail volume terms, primarily due to heightened budget consciousness among Spanish parents. Despite a marginal increase in average gross income to EUR36,752, economic uncertainty constrained consumer spending. The rise of resale and rental options, driven by economic uncertainty and a desire to reduce waste, limited new childrenswear sales growth, particularly in girls' apparel and boys'

Childrenswear in Turkey experienced significant growth in 2025, driven by a polarisation in spending towards both luxury and affordable options. This trend is expected to continue, with retail sales forecast to increase at a current value CAGR of 19% to TRY392 billion by 2030. The market is characterised by a growing demand for high-quality, sustainable and ethically sourced materials, with brands like Ozmoz Reborn pioneering sustainable and inclusive children’s fashion. To succeed, brands shoul

The childrenswear market in Austria experienced a slight decline to 24.5 million units in 2025, although, primarily due to inflation, current value growth of 2% was seen to reach EUR599 million in the same year. Austrian parents are balancing tight budgets with eco-friendly values, driving growth in the resale and rental market for children’s clothing. The employed female population and average gross income in Austria remained stable, influencing consumer spending on childrenswear. With a foreca

Childrenswear in the Netherlands exhibited a robust performance in 2025, with 5% current value growth to reach EUR1.9 billion, driven by sustained demand and strategic investments by retailers. This growth is expected to continue, driven by demographic changes and a growing population. The market is characterised by polarisation, with consumers becoming increasingly price-sensitive, driving growth in both low-cost and luxury segments. To succeed, brands should focus on affordability, quality, an

The childrenswear market in Greece experienced an increase in retail value sales in 2025, with a 1% growth rate in current terms, amounting to EUR572 million. The market exhibited polarisation during the year. There was variability in performance across categories, with baby and toddler wear witnessing decline, while both boys’ apparel and girls’ apparel registered growth. The market is forecast to grow at a 1% current value CAGR, reaching EUR612 million by 2030, driven by increasing demand for

Childrenswear in Chile experienced a moderate recovery in 2025, driven by mass-market brands offering competitive pricing and fast-fashion options, as well as a growing trend towards sustainability. The rise in the employed female population and growth in disposable income also supported this recovery. Brands that adapt to changing consumer preferences, such as the demand for second-hand clothing and fashionable designs, are likely to succeed. The market is characterised by a moderate level of c

Childrenswear in Hong Kong, China exhibited a complex performance landscape in 2025, characterised by a pronounced polarisation between luxury and value segments. Retail current sales value reached HKD1,789 million, representing a marginal decline of 1% compared to the previous year. Despite macroeconomic pressures, the category remained attractive due to its stability and growth potential, driven by factors such as the cultural significance of gifting high-quality clothing to newborns and toddl

The childrenswear market in Sweden experienced a challenging year in 2025 due to demographic pressures, with retail volume growth of 0.5% and retail value growth of 3%. Despite these challenges, the market remained attractive due to the trend towards premiumisation and sustainability, driven by parents’ willingness to spend on higher-quality, durable garments. Baby and toddler wear was recording strong growth in 2025, with brands like Polarn O Pyret and Mini Rodini leading the way in terms of su

Childrenswear in Israel experienced growth in 2025, with retail value sales increasing by 5% and volume sales by 2%. This was largely due to the decline in outbound tourism and a greater reliance on purchasing locally. Baby and toddler wear remained the largest subcategory, supported by steady demand for essential items. In particular, it was the demand for affordable and durable clothing that drove growth in childrenswear, with parents prioritising value for money. The rise in disposable income

Childrenswear in Portugal experienced modest growth of 2% in 2025, driven by stabilising inflation and a recovering economy. The category is characterised by polarisation, with premium and value-for-money segments outperforming the middle of the market. Baby and toddler wear saw the fastest growth, driven by the essential nature of clothing for such young children and their fast growth. Sustainability is increasingly influencing consumer behaviour and business strategies, with brands incorporati

Malaysia's childrenswear market exhibited a polarised performance in 2025, with value sales growth becoming uneven across the childrenswear category due to economic fluctuations. Sales and service tax (SST) increase from 6% to 8% in July 2024, as well as reduced fuel subsidies in late 2025, and a minimum wage hike to MYR1,700 in August 2025 contributed to these fluctuations and increased cost-of-living pressures. New entrants offering sustainable and culturally relevant products contributed to t

The childrenswear market in Egypt faced a complex dynamic in 2025, with a decline in sales volume due to high inflation and price hikes. Despite this, current retail value sales grew by 18%. Regardless of economic challenges, local brands were thriving by offering affordable and trendy products, leveraging social media, and expanding their presence in key retail locations.

The childrenswear market in Singapore demonstrated healthy growth in 2025, driven by parents' increasing willingness to invest in premium, quality, and sustainable clothing for their children. With a retail value of SGD487 million, representing 7% growth, this market is attractive due to its stability and the high household purchasing power in Singapore. The emphasis on sustainability is a key driver, with parents prioritising eco-friendly fabrics and clothing that can be worn multiple times. To

Childrenswear in Denmark saw 2% retail current value growth in 2025. The category is characterised by growing trends towards sustainability and affordability, driven by consumers becoming more environmentally conscious and cost-aware. The sustainability trend is also leading to increased demand for second-hand clothing and subscription services, with resale and rental options becoming more popular, hampering growth in primary sales. The category is also experiencing polarisation, with consumers

Childrenswear in Argentina demonstrated resilience in 2025 despite economic challenges, driven by its essential nature and supported by leading brands' aggressive promotional strategies. The market is expected to grow at a CAGR of 15% over the next five years, reaching ARS2.2 trillion by 2030, driven by the increasing presence of imported products and continued relevance of the franchise model. Growth in both disposable income and the employed female population will likely have a positive impact

Childrenswear in Vietnam recorded modest value growth in 2025 as families focused on essential purchases and relied heavily on promotions to manage household budgets. Demand was supported by large discount events and increased travel activity, which encouraged purchases for holidays and cultural occasions. Although spending remained selective, the category is expected to expand steadily over the forecast period, with baby and toddler wear, boys’ apparel and girls’ apparel all projected to record