PROSPECTS AND OPPORTUNITIES
Stable outlook for childrenswear
Childrenswear is expected to display a stable development over the forecast period, with value sales underpinned by a continued shift towards quality apparel and footwear. The strong emphasis on functionality, comfort and the use of more sustainable materials will fuel value sales.
Demographic trend is a limiting factor
Norway’s stagnant birth rates coupled with a declining population aged 0-14 years will continue to put downward pressure on volume growth over the forecast period. Furthermore, the rising popularity of retail e-commerce which allows parents to shop around for bargains, coupled with frequent discounting strategies, will limit more dynamic value sales.
Digital platforms will play prominent role in childrenswear
Retail e-commerce and social media will continue to play an increasingly important role within childrenswear over the coming years. Norwegian parents live increasingly hectic lifestyles, and more are appealed by the convenient nature of online shopping, avoiding visiting stores with their babies and children.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Norway?
- Where is future growth expected to be most dynamic?
Childrenswear in Norway - Category analysis
KEY DATA FINDINGS
Childrenswear volume sales remain under pressure
Low-cost retail chains lead in childrenswear
Sustainability trend is strongest in childrenswear
Stable outlook for childrenswear
Demographic trend is a limiting factor
Digital platforms will play prominent role in childrenswear
Apparel and Footwear in Norway - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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