PROSPECTS AND OPPORTUNITIES
Eco-friendly and ethical childrenswear will remain in demand
Eco-friendly and ethically produced childrenswear is being increasingly prioritised by German consumers, reflecting a cultural shift towards environmental consciousness and social responsibility, particularly among parents who want to leave a better world for their children. In recent years, the demand for sustainable childrenswear has been growing significantly, as parents seek clothing made from organic materials and produced using responsible and sustainable methods.
Circular economy will shape the sustainable future of childrenswear
The rise of the circular economy in German childrenswear is expected to continue into the forecast period. Parents are increasingly embracing the principles of sustainability and leaning towards repairing, reusing and reselling clothes that their children quickly outgrow.
Private label to continue to deliver affordable and innovative childrenswear
Private label will continue to provide quality options at affordable prices to childrenswear consumers in Germany. Further economic uncertainty is expected heading into the forecast period, encouraging local consumers to look for cost-effective options that do not compromise quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Germany?
- Where is future growth expected to be most dynamic?
Childrenswear in Germany - Category analysis
KEY DATA FINDINGS
Sustainability and durability rank highly among local childrenswear consumers
Wide store network in Germany helps Ernsting’s Family maintain its lead
Omnichannel strategy continues to advance to ensure wider reach
Eco-friendly and ethical childrenswear will remain in demand
Circular economy will shape the sustainable future of childrenswear
Private label to continue to deliver affordable and innovative childrenswear
Apparel and Footwear in Germany - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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