PROSPECTS AND OPPORTUNITIES
Development of childrenswear strongly linked to duration of war
Demographic factors will continue to be decisive in the performance of childrenswear during the forecast period. Much will depend on the duration of the war in Ukraine and how soon those who have fled the country since the Russian invasion return.
Girls’ apparel to continue to lead the way
Girls’ apparel is expected to remain the most dynamic subcategory in childrenswear over the forecast period. As Ukraine exhibits a pronounced seasonality, parents consider buying different clothes for summer, winter and in-between seasons, and additionally of a wide range of colours for girls.
Changes in retail environment
In the more distant future, the country is likely to attract more international brands, especially after the war is over. The recent return of Zara and other chains that left at the beginning of the war is likely to provide a boost to the development of childrenswear.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Ukraine?
- Where is future growth expected to be most dynamic?
Childrenswear in Ukraine - Category analysis
KEY DATA FINDINGS
Children fleeing the war has undermined demand
Girls’ apparel sees strongest growth
Brands gain share in childrenswear
Development of childrenswear strongly linked to duration of war
Girls’ apparel to continue to lead the way
Changes in retail environment
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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