PROSPECTS AND OPPORTUNITIES
Growing demand for children’s sportswear
Children’s sportswear has become a significant segment in the broader childrenswear market in Singapore, reflecting the growing emphasis on health and fitness. With an increasing awareness of physical wellbeing, driven by the COVID-19 pandemic, parents are prioritising clothing that supports an active lifestyle for their children.
Rising interest in coordinated outfits and matching sets
Childrenswear is increasingly drawing inspiration from adult apparel, with many items for children now reflecting the latest trends seen in adult clothing. This shift is particularly appealing to parents, who often have the final say when it comes to purchasing clothing for their children.
E-commerce will continue to be an important channel
Parents are increasingly turning to online shopping for convenience, as the channel allows them to explore a wide range of children's clothing from home. This trend is boosting the visibility of established brands, as well as providing emerging designers and niche labels with a valuable platform to showcase their unique offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Singapore?
- Where is future growth expected to be most dynamic?
Childrenswear in Singapore - Category analysis
KEY DATA FINDINGS
Childrenswear market continues to grow, despite declining birth rate
Uniqlo leads childrenswear rankings, while luxury brands lose ground
Womenswear brands expand their offerings to include childrenswear
Growing demand for children’s sportswear
Rising interest in coordinated outfits and matching sets
E-commerce will continue to be an important channel
Apparel and Footwear in Singapore - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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