COMPETITIVE LANDSCAPE
Pepco and LPP lead as mid-market players struggle
Despite a mix of global players, domestic brands, and online platforms competing for share in childrenswear in Poland, sales are relatively concentrated. In 2025, the top two players, Pepco Poland Sp Zoo and LPP SA (Sinsay), together accounted for more than half of retail value sales, holding shares of 39% and 16%, respectively.
Resale platforms impact sales in the primary market
Resale gained strong momentum in childrenswear in 2025, driven by parents seeking savings in a category in which clothes are quickly outgrown. This trend was visible across both the value and premium segments, with items traded on platforms like Vinted, OLX, and Allegro Lokalnie, as well as through curated Instagram resellers like Bahasalaha.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Poland?
- Where is future growth expected to be most dynamic?
Childrenswear in Poland - Category analysis
KEY DATA FINDINGS
Income growth and premiumisation drive a surge in retail sales
Families prioritise both affordable and premium childrenswear in Poland, driving polarisation
Premium baby and toddler wear contributes to the growth of childrenswear
Sustainability drives innovation in product design and materials
Parents will prioritise premium or affordable childrenswear, including eco-friendly options
Baby and toddler wear set to see the highest growth, driven by quality and safety concerns
Online channels and premium brands to shape future sales
Pepco and LPP lead as mid-market players struggle
Resale platforms impact sales in the primary market
Offline retail remains dominant even as retail e-commerce grows
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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