COMPETITIVE LANDSCAPE
Top brands maintain lead through affordability and sustainability
The competitive landscape of childrenswear in Australia is moderately concentrated. In 2025, the top companies held significant share, with BB Retail Capital Pty Ltd leading at 13%, followed by Hanes Australasia Ltd at 9%.
Emerging brands and innovative launches drive market dynamics
In 2025, Sand + Salt Kids emerged as a strong performer in childrenswear by combining eco-conscious design with a purpose-driven brand ethos, gaining momentum through its vibrant, beach-inspired casualwear made from ethically sourced materials. The brand excels in everyday items such as tops and t-shirts, carving a niche among families who value both style and social impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Australia?
- Where is future growth expected to be most dynamic?
Childrenswear in Australia - Category analysis
KEY DATA FINDINGS
Resilient childrenswear driven by rise in disposable incomes and sustainable options
Disposable income drives demand for premium childrenswear
Mambo expands childrenswear range through TMNT collaboration
Cost pressures and sustainability shape consumer behaviour
Value-conscious parents to drive growth through affordable basics
Sustainability to become mainstream demand in childrenswear
Tech-enabled shopping expands with ai-driven personalisation
Top brands maintain lead through affordability and sustainability
Emerging brands and innovative launches drive market dynamics
Retail e-commerce drives childrenswear sales through convenience
Physical retailers adapt with omnichannel strategies
Sustainability drives innovation in childrenswear product design
Ai and tech innovation enhances childrenswear shopping experience
Apparel and Footwear in Australia - Industry Overview
Modest growth amidst economic pressures and shifting consumer values
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
Sustainability and inclusivity drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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