PROSPECTS AND OPPORTUNITIES
Prevailing demographic trends to shape childrenswear over forecast period
While childrenswear in Australia is expected to record flat value growth (at constant 2024 prices) over the forecast period, retail volume sales are anticipated to further rise, which suggests that a shift towards the mass value segment will continue to characterise the category. However, by understanding evolving consumer preferences, and focusing on sustainability, durability and uniqueness, childrenswear brands can survive and even thrive in a shifting market, and redefine their strategies to cater for a new generation of parents and children.
Challenges to category go beyond physical wear and tear
Parents and caregivers are likely to continue to place significant emphasis on assessing the value of their purchases within childrenswear, considering the “cost per wear” balance between price and durability. This is particularly pertinent within childrenswear, given the physical nature of active children and intensity of family-sized wash cycles, and – on a financial front – sustained future economic challenges to household budgets.
Distribution to further shift online as retailers and brands develop seamless omnichannel operations
The distribution of childrenswear sits within that of overall apparel, where e-commerce’s share in Australia has risen to 43% in 2024. The remaining offline share for apparel sales in Australia is driven by apparel and footwear specialists (34%), hypermarkets (15%), sports goods stores (4%) and department stores (3%).
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Australia?
- Where is future growth expected to be most dynamic?
Childrenswear in Australia - Category analysis
KEY DATA FINDINGS
Households with young children and mortgages limit discretionary spending
Shrinking consumer spending translates into challenging conditions in local market
Fashionable collaborations boost brand loyalty and ensure they remain top of mind
Prevailing demographic trends to shape childrenswear over forecast period
Challenges to category go beyond physical wear and tear
Distribution to further shift online as retailers and brands develop seamless omnichannel operations
Apparel and Footwear in Australia - Industry Overview
Apparel and footwear impacted by challenging economic conditions in 2024
Market polarisation, DEI and sustainability emerge as key trends in 2024
Mergers and disruptive DTC models shape competitive landscape
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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