PROSPECTS AND OPPORTUNITIES
Retail value growth is set to remain positive, supported by demand for sustainable and high-quality brands
Across the forecast period, retail sales are set to rise at a current value CAGR of 3% (2024 constant value CAGR of 1%), while retail volume sales in childrenswear is set to record marginal growth. Retail volume growth will continue to be challenged by declining birth rates and the rising popularity of second-hand clothing.
A declining birth rate and the rising second-hand trend is set to challenge retail volume sales
Across the forecast period, childrenswear will continue to face several challenges. Stagnant birth rates and a declining population of children aged 0-14 will put downward pressure on retail volume growth.
Retail e-commerce and the influence of social media are set to support retail value growth
Retail e-commerce and social media are set to remain pivotal in shaping the Swedish childrenswear market over the forecast period. Swedish parents, often managing busy lifestyles, increasingly turn to online shopping as a convenient solution, especially when shopping for younger children, as visiting stores with babies or toddlers can be a stressful experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Sweden?
- Where is future growth expected to be most dynamic?
Childrenswear in Sweden - Category analysis
KEY DATA FINDINGS
A fall in the population under 14 years continues to challenge sales of childrenswear
The consolidated competitive landscape is led by Lindex Sverige AB and H&M Hennes & Mauritz Sverige AB
A strong focus on sustainability shapes consumer behaviour in childrenswear
Retail value growth is set to remain positive, supported by demand for sustainable and high-quality brands
A declining birth rate and the rising second-hand trend is set to challenge retail volume sales
Retail e-commerce and the influence of social media are set to support retail value growth
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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