PROSPECTS AND OPPORTUNITIES
There is expected to be a rise in demand for personalised and gender-neutral childrenswear
A low and gradually slowing birth rate is expected to continue challenging sales of childrenswear in the forecast period. While childrenswear is set to see retail sales grow at a current value CAGR of 3%, retail volume growth will be low level.
Growing demand for sustainable childrenswear and the rise of circular fashion practices
Across the forecast period, the demand for sustainably-made clothing in the childrenswear market is expected to grow, particularly as economic pressures begin to ease. Parents are becoming increasingly aware of the environmental impact of their purchasing decisions and are prioritising eco-friendly options.
The impact of technology on the sales of childrenswear over the forecast period
The integration of technology in childrenswear is set to grow across the next five years, with wearable technology featuring in children's clothes and footwear. Tech-savvy, affluent parents may look to buy garments and accessories that offer functional benefits, such as temperature regulation or motion tracking.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Austria?
- Where is future growth expected to be most dynamic?
Childrenswear in Austria - Category analysis
KEY DATA FINDINGS
The low birth rate challenges demand for childrenswear, while retail value growth is driven by inflation
Ernsting's Family maintains its top spot, offering the leading brand in childrenswear
The growth of retail e-commerce impacts shopping behaviours in childrenswear
There is expected to be a rise in demand for personalised and gender-neutral childrenswear
Growing demand for sustainable childrenswear and the rise of circular fashion practices
The impact of technology on the sales of childrenswear over the forecast period
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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