PROSPECTS AND OPPORTUNITIES
Childrenswear set to see healthy growth thanks to a better economic performance
Childrenswear in Vietnam is projected to see steady retail volume and current value growth in the forecast period. According to the World Bank’s 2024 forecast, the country’s GDP is expected to rise in the coming years – set to increase by 6.
Local brands expected to be increasingly favoured by Vietnamese consumers
Over the forecast period, local brands such as Canifa, Yody, and YF are expected to continue to effectively respond to consumer demands by adjusting their materials and designs to align with customer preferences. Furthermore, affordable pricing will play a crucial role in attracting Vietnamese consumers, who have grown more price-sensitive due to inflation and an unstable economy.
The presence of sustainable products will continue to increase in the future
Over the forecast period, sustainable childrenswear which features green and recycled materials is expected to continue to attract attention from both manufacturers and consumers. Many businesses and consumers have become more interested in the net zero lifestyle since Vietnam attended COP26 (United Nations Climate Change Conference), as this has been promoted strongly by the government.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Vietnam?
- Where is future growth expected to be most dynamic?
Childrenswear in Vietnam - Category analysis
KEY DATA FINDINGS
Childrenswear records healthy volume and value growth rates in 2024
Sustainable materials are welcomed by consumers
Retail e-commerce continues to gain share in childrenswear in Vietnam
Childrenswear set to see healthy growth thanks to a better economic performance
Local brands expected to be increasingly favoured by Vietnamese consumers
The presence of sustainable products will continue to increase in the future
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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