COMPETITIVE LANDSCAPE
Brand familiarity and broad reach support leading positions
The childrenswear landscape in Vietnam remained fragmented in 2025, with both international and domestic companies competing alongside a large unbranded segment. Uniqlo Vietnam Co Ltd held the highest company value share of 5%, followed by Li Ning Co Ltd with 3% and Hoang Duong Trading & Service Co Ltd with 2%.
Seasonal activities support brand visibility and engagement
Travel-related activity also shaped competitive visibility in 2025, particularly during periods when families prepared for public holidays and national celebrations. Brands with clear, timely marketing linked to these occasions saw stronger engagement, as shoppers sought items suitable for planned outings.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Vietnam?
- Where is future growth expected to be most dynamic?
Childrenswear in Vietnam - Category analysis
KEY DATA FINDINGS
Material innovation and omnichannel expansion set to guide steady growth
Value-led growth amid softer demand
Promotions and price sensitivity shape purchasing patterns
Tourism recovery supports demand for casual and occasion wear
Forecast growth and emerging purchasing patterns
Technology and materials to guide future product development
Navigating the sustainable shift in Vietnam’s childrenswear
Brand familiarity and broad reach support leading positions
Seasonal activities support brand visibility and engagement
CHANNELS
Apparel and Footwear in Vietnam - Industry Overview
Economic pressures drive promotional intensity and digital acceleration
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
Offline retains dominance whilst e-commerce accelerates share gain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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