PROSPECTS AND OPPORTUNITIES
Childrenswear sales projected to decline as Italy’s birth rate falls
The outlook for childrenswear in Italy is somewhat bleak, especially for baby and toddler wear. Although boy’s apparel and girl’s apparel are expected to fare slightly better both categories are still projected to post a decline in sales in volume and value terms (at constant 2024 prices).
E-commerce expected to see further growth and development
In terms of competitive environment chained outlets are gaining a growing share of the market within childrenswear in Italy with these often being able to offer more competitive prices. Additionally, the entry of low-cost retailers such as Shein has also helped fuel a further shift away from traditional retail models.
Made Green in Italy certification seen to offer potential opportunities for local childrenswear companies
Players involved within childrenswear in Italy are expected to increasingly focus on their sustainability credentials as they look to become more aligned with the changing values of Italian consumers. For example, the main global fashion groups are paying increasing attention to environmental, social and governance (ESG) issues and are showing increasing commitment to delivering a more sustainable future and to protecting the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Italy?
- Where is future growth expected to be most dynamic?
Childrenswear in Italy - Category analysis
KEY DATA FINDINGS
Mixed fortunes for childrenswear in 2024 as the market faces challenges and opportunities
Sustainability trend a growing focus for consumers, retailers and manufacturers
Oniverse launches Tezenis Kids as it looks to expand into childrenswear
Childrenswear sales projected to decline as Italy’s birth rate falls
E-commerce expected to see further growth and development
Made Green in Italy certification seen to offer potential opportunities for local childrenswear companies
Apparel and Footwear in Italy - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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