PROSPECTS AND OPPORTUNITIES
Younger parents increasingly opt to shop online
As more millennials become parents in Turkey, retail e-commerce is expected to perform well to the detriment of traditional domestic stores. Younger parents are substantially more tech-savvy than previous generations and are already making online purchases for their babies and children.
Childrenswear will continue to see more eco-friendly and organic products
Increasing importance is attached to sustainability and environmental responsibility in Turkey. Parents have a strong desire to make responsible choices and take ethical choices when possible.
Fast fashion brands in childrenswear will continue to expand
Price, quality and appearance will remain key factors that parents consider when purchasing childrenswear in Turkey. The expansion of leading fast fashion brands Zara, LC Waikiki, Defacto and H&M will continue to force some independents to close permanently.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Turkey?
- Where is future growth expected to be most dynamic?
Childrenswear in Turkey - Category analysis
KEY DATA FINDINGS
Price sensitivity drives need for affordable products
Falling birth rate continues to dampen sales
Brands focus on teenagers with unique ranges
Younger parents increasingly opt to shop online
Childrenswear will continue to see more eco-friendly and organic products
Fast fashion brands in childrenswear will continue to expand
Apparel and Footwear in Turkey - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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