COMPETITIVE LANDSCAPE
LC Waikiki and other brands drive competition with strong offerings
The childrenswear industry in Turkey is fragmented, with multiple players competing for market share. In 2025, LC Waikiki Magazacilik Hizmetleri Tic AS held the leading position with a 27% share, followed by Defacto Perakende Tic AS and Koton Magazacilik Tekstil San Ve Tic AS, both with 2% shares.
Emerging trends and opportunities in childrenswear
The childrenswear industry in Turkey is witnessing significant changes, driven by consumer demand for fashionable and high-quality products. The girls’ apparel category lead the market in 2025, with a retail value of TRY76 billion.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Turkey?
- Where is future growth expected to be most dynamic?
Childrenswear in Turkey - Category analysis
KEY DATA FINDINGS
Childrenswear seeing market polarisation in spending towards both luxury and affordable options
Luxury and affordable options drive sales growth
Girls’ apparel the leading category
Teen-focused trends drive dynamic growth
Luxury and affordable options to drive future sales
Girls’ apparel will remain the largest category, seeing steady growth
Sustainability and e-commerce will shape the future of childrenswear
LC Waikiki and other brands drive competition with strong offerings
Emerging trends and opportunities in childrenswear
Offline retail dominates childrenswear sales, albeit with an increasing omnichannel presence
Retail e-commerce gains traction with convenience and promotions
No new retail brands or concepts emerged in 2025
Sustainable and inclusive designs drive childrenswear innovation
Innovative brands capture rising demand for eco-friendly childrenswear
Adaptation to sustainability trends drives business success
Apparel and Footwear in Turkey - Industry Overview
Tourists helping to drive growth in the Turkish apparel and footwear market
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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