COMPETITIVE LANDSCAPE
Category leaders maintain positions through affordability
The competitive landscape of childrenswear in the UK remained relatively fragmented in 2025, with only retailer Asda Stores holding double-digit retail value share of 17% with its private label range, George. Many of the leading companies, including Asda Stores, Next Plc (9% share), and Primark Stores Ltd (8% share up from 6% in 2020), maintain their positions through affordability and sustainability-led propositions.
Marks & Spencer quality guarantee meets demand for durability
Economic pressures are driving necessity-based shopping in childrenswear, with families prioritising practicality and value. This trend has intensified competition, squeezing mid-market brands between value and premium players.
“JoJo Reloved” simplifies resale and reduces waste
The resale and rental segment of UK childrenswear is expanding rapidly in 2025, fuelled by heightened sustainability concerns and the rising cost of living. This trend is exemplified by JoJo Maman Bébé’s “JoJo Reloved” platform, launched in collaboration with TheLittleLoop.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in United Kingdom?
- Where is future growth expected to be most dynamic?
Childrenswear in the United Kingdom - Category analysis
KEY DATA FINDINGS
Sustainability and cost concerns boost resale market
Market polarisation pressures mid-tier brands
Resale and rental market expands amid cost pressures
Demand for self-expression drives trend-led collections for teenagers
Parents to continue embracing resale for affordability and sustainability
Teenagers to help drive future growth
Brands to further embrace inclusive design and sustainable materials
Category leaders maintain positions through affordability
Marks & Spencer quality guarantee meets demand for durability
“JoJo Reloved” simplifies resale and reduces waste
Parents value physical stores to review items’ quality and fit
Click-and-collect and discounts boost e-commerce growth
Apparel and Footwear in the United Kingdom - Industry Overview
Navigating polarised growth amidst economic challenges
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
Amazon Haul responds to demand for affordable but fashionable pieces
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!