Renewed focus is being placed on apparel for teenagers, and this is expected to continue as expansion and further focus on this demographic will prove to be one of the strongest avenues for future growth within overall childrenswear. Mango is leading the way with this focus, as July 2024 marked the first opening of a Mango Teen outlet outside of Spain, when doors were opened at the standalone store in Carnaby Street.
Childrenswear in the UK will continue to struggle for stronger growth, as the category is set to be further impacted by declining birth rates and shifting consumption patterns over the forecast period. Therefore, volume sales are not expected to increase at any significant rate.
Like many other categories across apparel and footwear, childrenswear will benefit from a continued focus on omnichannel and increased digital engagement by local consumers. Social commerce will prove to be an effective selling strategy for childrenswear brands.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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