PROSPECTS AND OPPORTUNITIES
With the accelerating decline in the birth rate, demand from inbound tourists will become more important
There is a growing expectation of demand for apparel from inbound travellers in Japan in the forecast period, particularly in childrenswear. When considering the purchase of children’s clothing in Japan, factors such as high price points, quality, and brand recognition are increasingly significant.
Online communities bring consumers together
The establishment of online communities is gaining traction amongst retailers. For instance, Hankyu Department Store launched an online community for mothers in September 2023.
AI to enhance the shopping experience
The use of AI in retail is beginning to have a significant impact, as exemplified by the children’s clothing e-commerce site Bebe Mall Official Online Store. Bebe operates under the concept of bringing the joy of adult fashion to children’s clothing, offering high-quality and functional apparel in a unique style.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Japan?
- Where is future growth expected to be most dynamic?
Childrenswear in Japan - Category analysis
KEY DATA FINDINGS
Value growth despite the declining birth rate, due to increased spending per child
Effective collaborations and affordable prices are Shimamura’s strengths
Local governments operate initiatives to collect and donate outgrown children’s clothing
With the accelerating decline in the birth rate, demand from inbound tourists will become more important
Online communities bring consumers together
AI to enhance the shopping experience
Apparel and Footwear in Japan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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