PROSPECTS AND OPPORTUNITIES
The declining birth rate in Mexico will keep affecting childrenswear
Although childrenswear is expected to see growth in both retail volume and current value terms in Mexico in 2024, the persistent decline in the country’s birth rate presents a challenging landscape for apparel and footwear players targeting children, considering that each year there is a smaller target audience than the previous one. The demographic dynamics in the country have changed significantly in recent years.
The power of “mom influencers” in brand engagement
In 2024, influencer marketing was more essential than ever for brands in childrenswear in Mexico. This evolution is not just a trend, but a revolution in how brands connect with their audience.
The shift towards casualwear in educational institutions
After the pandemic, many Mexican educational institutions relaxed their dress codes for children, but most still require uniform. Wearing a school uniform has significant advantages and disadvantages.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Mexico?
- Where is future growth expected to be most dynamic?
Childrenswear in Mexico - Category analysis
KEY DATA FINDINGS
Consumer priorities impact sales of childrenswear
From big brands to local boutique styles for children
Baby Creysi retains its leadership in childrenswear in the Mexican market
The declining birth rate in Mexico will keep affecting childrenswear
The power of “mom influencers” in brand engagement
The shift towards casualwear in educational institutions
Apparel and Footwear in Mexico - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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