PROSPECTS AND OPPORTUNITIES
Expected rise in demand for local, sustainable alternatives to fast-fashion brands
Demand for Greek-owned childrenswear brands is expected to grow over the forecast period. Currently, the market is dominated by international fast fashion giants like Zara and H&M but increasing awareness about the negative environmental impact of fast fashion is driving a shift toward local, sustainable alternatives.
Children’s swimwear represents untapped opportunity for homegrown brands
In Greece, the abundance of beaches and islands makes swimwear an essential part of children’s wardrobe, with coastal outings and swimming being popular activities for families. At present, the children’s swimwear market is predominantly dominated by global brands such as Nike and Adidas, which have established a strong presence.
Further shift towards online channels, driven by demand for convenience
Over the forecast period, Greek consumers are expected to increasingly shift towards online shopping over traditional retail channels, reflecting a broader trend towards e-commerce across various industries. For parents shopping for childrenswear, the convenience of online shopping is especially appealing, as many find it challenging to shop in retail stores with their children.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Greece?
- Where is future growth expected to be most dynamic?
Childrenswear in Greece - Category analysis
KEY DATA FINDINGS
Active lifestyles drive demand for comfortable, durable childrenswear
Fast-fashion brands continue to dominate childrenswear, due to its short lifecycle
Weakened purchasing power impacts sports brands
Expected rise in demand for local, sustainable alternatives to fast-fashion brands
Children’s swimwear represents untapped opportunity for homegrown brands
Further shift towards online channels, driven by demand for convenience
Apparel and Footwear in Greece - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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