PROSPECTS AND OPPORTUNITIES
Strong prospects childrenswear, driven by online and offline retail expansion
The childrenswear market in Malaysia will remain highly attractive to investors, with continued expansion from both local and international brands. As the economy improves, consumer spending is expected to rise, benefiting physical retail locations, particularly those in high-traffic shopping malls.
Parents with higher purchasing power increasingly sought for premium quality childrenswear for their children
The Malaysian childrenswear market is becoming increasingly polarised, with demand growing in both the value-driven and premium segments. On the one hand, fast fashion brands like Padini, Brands Outlet, H&M, and Cotton On Kids are growing in popularity, appealing to price-sensitive consumers with affordable, on-trend options.
Childrenswear brands will continue to use licenced characters to appeal to young consumers
Consumers will continue to show a preference for childrenswear brands featuring licensed characters in their advertising and marketing campaigns, especially from famous cartoons. For example, H&M and Cotton On Kids have collaborated with Barbie and Frozen, respectively, in order to generate interest amongst their customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Malaysia?
- Where is future growth expected to be most dynamic?
Childrenswear in Malaysia - Category analysis
KEY DATA FINDINGS
Childrenswear market sees further growth, alongside rise of social activities and outings
Fast-fashion brands dominate competitive landscape by providing affordable childrenswear ranges
Online retailers expand their footprint in Malaysia by targeting value-driven segment
Strong prospects childrenswear, driven by online and offline retail expansion
Parents with higher purchasing power increasingly sought for premium quality childrenswear for their children
Childrenswear brands will continue to use licenced characters to appeal to young consumers
Apparel and Footwear in Malaysia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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