Retail sales of childrenswear in Spain are expected to register declining performance in both volume and current value terms over the forecast period. This will partly be a result of the country’s falling birth rate, as Spaniards delay having children due to various factors, including a lack of stable employment and elevated housing costs.
During the forecast period, younger children will increasingly choose their own apparel as their parents seek to encourage their independent development. This trend will also be driven by the growing popularity of social media platforms such as YouTube, Instagram, and TikTok, which have a huge influence on fashion trends amongst tweens and younger teenagers.
As more Millennials (the first generation to grow up with the Internet) become parents, this will support the performance of the online channel to the detriment of traditional brick-and-mortar stores. Players are therefore expected to work on improving the in-store experience for their customers in order to encourage traffic and, ultimately, expenditure within brick-and-mortar outlets.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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