COMPETITIVE LANDSCAPE
Renner, Riachuelo and C&A lead childrenswear thanks to a strong brand presence
The childrenswear market in Brazil is highly fragmented, with a large number of players competing for share. In 2025, the top companies in the market were Lojas Renner SA which led leading with a 9% value share, followed by Lojas Riachuelo SA at 7%, and C&A Modas SA with 6%, while Marisol SA Industria do Vestuário and Malwee Malhas Ltda made up the rest of the top five with value shares of 3% and 2%, respectively.
No significant mergers or new product launches
There were no notable mergers or acquisitions in the childrenswear market in Brazil in 2025, nor are any anticipated in 2026. This stability in the competitive landscape suggests that companies are focusing on organic growth and strengthening their existing positions rather than pursuing consolidation.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Brazil?
- Where is future growth expected to be most dynamic?
Childrenswear in Brazil - Category analysis
KEY DATA FINDINGS
Value growth in childrenswear supported by premiumisation and sustainability
Stable economic indicators support cautious consumer spending
Riachuelo adapts to market polarisation
Circular economy gains traction among urban families
Premiumisation and sustainability set to drive growth
Girls' apparel will remain the largest category
Business impact of the main trends
Renner, Riachuelo and C&A lead childrenswear thanks to a strong brand presence
No significant mergers or new product launches
Offline retail leads through apparel specialists and department stores
E-commerce gains traction with omnichannel strategies
Circular economy reshapes channel mix in urban centres
Sustainability initiatives redefine product offerings
Innovative brands capitalise on sustainability and premiumisation
Circular economy gains traction among urban families
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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