PROSPECTS AND OPPORTUNITIES
Growth with purpose, combining sustainability with premium trends
As Brazil looks ahead to the next few years, childrenswear is poised for retail current value growth, driven by the emerging trends of premiumisation, sustainability, and the evolving expectations of modern parents. These factors are expected to reshape the category, creating opportunities for brands to innovate and connect with a new generation of conscious consumers.
Addressing social responsibility and sustainability will be important
Childrenswear in Brazil is set to embrace transformative trends over the next few years, with sustainability and social initiatives emerging as pivotal drivers of growth. As climate change extends its impact globally, and families become more conscious of their environmental footprint, circular fashion and socially responsible practices are reshaping the industry, offering both ecological and practical solutions.
Parents long for real connections in their shopping experiences
Childrenswear is poised for continued retail current value growth in Brazil over the next few years, but the landscape is likely to become increasingly competitive. With both local and international brands battling for share, businesses must find ways to differentiate themselves in order to thrive.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Brazil?
- Where is future growth expected to be most dynamic?
Childrenswear in Brazil - Category analysis
KEY DATA FINDINGS
Childrenswear has to adapt to ongoing challenges
Pre-owned clothes gain traction in childrenswear
Physical presence remains important in distribution, even as retail e-commerce rises
Growth with purpose, combining sustainability with premium trends
Addressing social responsibility and sustainability will be important
Parents long for real connections in their shopping experiences
Apparel and Footwear in Brazil - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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