PROSPECTS AND OPPORTUNITIES
The new sustainable fashion seal gaining traction in major brands in Colombia
The CO2ZERO Sustainable Fashion Seal (SMS), a voluntary environmental certification awarded annually to companies with strong social and environmental credentials, is becoming a significant feature in childrenswear in Colombia. Grupo Exito’s Arkitect brand is one of the first to earn this certification, and it is expected that other brands will adopt this seal in future collections.
Reuse, recycle, and resell to see growth in childrenswear
The second-hand market for childrenswear is expanding, propelled by generational shifts, as millennials and Gen Z value sustainability alongside savings. Popular platforms like Go Trendier showcase brands such as Carter’s, Offcorss, H&M, Zara Kids, and EPK, which dominate consumer preferences in the second-hand space.
Childrenswear sales via e-commerce will expand
E-commerce, particularly social commerce, is set to continue its upward trajectory in Colombia. Platforms like Instagram and TikTok are playing a significant role in marketing and driving online sales, with live shopping features becoming increasingly popular.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Colombia?
- Where is future growth expected to be most dynamic?
Childrenswear in Colombia - Category analysis
KEY DATA FINDINGS
Private label gains ground as consumers face mounting financial pressures
Childrenswear increasingly influenced by adult fashion trends
Fast fashion brands gain share amid price consciousness, though category fragmentation remains
The new sustainable fashion seal gaining traction in major brands in Colombia
Reuse, recycle, and resell to see growth in childrenswear
Childrenswear sales via e-commerce will expand
Apparel and Footwear in Colombia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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