PROSPECTS AND OPPORTUNITIES
The franchise model is key to the expansion of childrenswear brands
The franchise model is widely used by childrenswear brands in Argentina, where it has enabled key brands to achieve scale by reaching cities throughout the country but with less financial risk. This model has proved successful for these brands to penetrate Argentina as well as neighbouring countries, including Chile, Peru, United States and Spain.
Children are playing a stronger role in the purchasing decision
More and more children are choosing clothes they want to wear and opt for clothes that are increasingly like those of adults, but in smaller sizes. Most children's brands have been modifying their designs to meet the changing needs of children who are playing a much bigger role in the purchasing decision.
Promotions will be essential to maintain sales
Promotions and discounts will be vital to meet the needs of price sensitive consumers in the years ahead and avoid any decline in sales. Payment terms that offer shoppers the chance to make interest-free instalments and allow consumers to spread out their expenses will help to simulate sales.
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This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Argentina?
- Where is future growth expected to be most dynamic?
Childrenswear in Argentina - Category analysis
KEY DATA FINDINGS
Childrenswear is least affected by the recession
Private label and unbranded clothing proves attractive in challenging economy
Cheeky and Mimo & Co are the brand leaders
The franchise model is key to the expansion of childrenswear brands
Children are playing a stronger role in the purchasing decision
Promotions will be essential to maintain sales
Apparel and Footwear in Argentina - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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