With consumer purchasing power set to recover over 2025, childrenswear is expected to see improved sales in the upcoming years. Boosting the trend is the slight upward trend in children aged 0-3 years over the forecast period, supported mainly by the growing foreign population.
Children’s fashion is becoming increasingly important to the industry, with traditional players competing in this area with new brands created specifically for children. Established brands including luxury houses are also expanding their childrenswear collections and ranges, including Springfield and Under Blue which developed a childrenswear collection in 2024.
From natural fibres to eco-design and second-hand clothing, sustainability is a growing trend in the childrenswear category and is likely to gain momentum over the coming years. National player Play Up, for example, recently introduced Recircle, an online store specialising in used children's clothing.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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