PROSPECTS AND OPPORTUNITIES
Childrenswear set to return to positive results in 2025
With consumer purchasing power set to recover over 2025, childrenswear is expected to see improved sales in the upcoming years. Boosting the trend is the slight upward trend in children aged 0-3 years over the forecast period, supported mainly by the growing foreign population.
New players and brands result in stronger competition
Children’s fashion is becoming increasingly important to the industry, with traditional players competing in this area with new brands created specifically for children. Established brands including luxury houses are also expanding their childrenswear collections and ranges, including Springfield and Under Blue which developed a childrenswear collection in 2024.
Sustainability is a growing trend in childrenswear category
From natural fibres to eco-design and second-hand clothing, sustainability is a growing trend in the childrenswear category and is likely to gain momentum over the coming years. National player Play Up, for example, recently introduced Recircle, an online store specialising in used children's clothing.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Portugal?
- Where is future growth expected to be most dynamic?
Childrenswear in Portugal - Category analysis
KEY DATA FINDINGS
Childrenswear posts deep volume sales decline
Confespanha Confecções SA enters children's fashion with Springfield kids
Low-cost brands post strong results alongside high-end alternatives
Childrenswear set to return to positive results in 2025
New players and brands result in stronger competition
Sustainability is a growing trend in childrenswear category
Apparel and Footwear in Portugal - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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