COMPETITIVE LANDSCAPE
Top brands consolidate share through strategic expansion, but new brands are emerging
The childrenswear landscape in South Korea is moderately fragmented, with several key players competing for share. In 2025, the top manufacturers were Shinsung Tongsang Ltd, Suhyang Networks Co Ltd, E-Land World Co Ltd, Agabang & Co Ltd, and F&F Co Ltd, holding 9%, 8%, 7%, 7%, and 6% value share, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in South Korea?
- Where is future growth expected to be most dynamic?
Childrenswear in South Korea - Category analysis
KEY DATA FINDINGS
Rising incomes and influencer brands fuel childrenswear expansion in South Korea
Influencer-led brands drive premium sales through innovative retail
New challenger brands reshaping childrenswear in South Korea
The growing influence of the gifting trend on childrenswear
How premium and junior styles are set to redefine childrenswear
Polarisation and circular consumption to reshape landscape
Aunty Power and its expanding role in South Korea
Top brands consolidate share through strategic expansion, but new brands are emerging
Offline retail remains dominant despite e-commerce growth
Apparel and Footwear in South Korea - Industry Overview
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
Offline channels lead distribution via specialists but online sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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