PROSPECTS AND OPPORTUNITIES
Polarisation expected to increase more strongly in childrenswear over the forecast period
Polarisation is expected to increase further in childrenswear over the forecast. period.
Namdaemun Market shops switch to online platforms to help boost sales
Many shops in the wholesale marketplace, Namdaemun Market, which traditionally focussed on offline sales, have shifted their primary operations online, allowing consumers to easily purchase mass-market brands through these platforms. However, aside from a few well-known stores popular among general consumers, many businesses are struggling, with shops facing sluggish sales aiming to target tourists from China, Southeast Asia, and other regions.
Luxury childrenswear for teenagers attracts women who wear smaller sizes
Luxury childrenswear will continue to attract attention over the forecast period, with luxury brands also seen to increase their prices year-on-year, meaning higher costs for consumers who seek such labels for their offspring. This creates competition from second-hand designer apparel, and also creates opportunities for crossovers with womenswear.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in South Korea?
- Where is future growth expected to be most dynamic?
Childrenswear in South Korea - Category analysis
KEY DATA FINDINGS
Childrenswear benefits from the ‘VIB’ trend in value, while volume is more sluggish due to low birth rates
Sports-inspired brands fare well, while child-specific brands are prone to struggle
The second-hand trend is strong in childrenswear, suppressing potential sales of new apparel
Polarisation expected to increase more strongly in childrenswear over the forecast period
Namdaemun Market shops switch to online platforms to help boost sales
Luxury childrenswear for teenagers attracts women who wear smaller sizes
Apparel and Footwear in South Korea - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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