Polarisation is expected to increase further in childrenswear over the forecast. period.
Many shops in the wholesale marketplace, Namdaemun Market, which traditionally focussed on offline sales, have shifted their primary operations online, allowing consumers to easily purchase mass-market brands through these platforms. However, aside from a few well-known stores popular among general consumers, many businesses are struggling, with shops facing sluggish sales aiming to target tourists from China, Southeast Asia, and other regions.
Luxury childrenswear will continue to attract attention over the forecast period, with luxury brands also seen to increase their prices year-on-year, meaning higher costs for consumers who seek such labels for their offspring. This creates competition from second-hand designer apparel, and also creates opportunities for crossovers with womenswear.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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