PROSPECTS AND OPPORTUNITIES
Childrenswear market will show resilience amid challenging demographic trends
The childrenswear market in the Philippines is expected to remain relatively resilient in the coming years, due to the ongoing importance of the family in Filipino culture. Parents will continue to prioritise spending on their offspring even when household budgets are stretched.
Character-themed clothing will remain highly attractive to children
Children's clothing inspired by popular characters continues to thrive in the Philippines, driven by several key factors. One of the main influences is the significant impact of media on children.
Continued growth in specialist channels
As demand for childrenswear in the Philippines continues to grow, there is a clear opportunity for specialist retailers that cater to both parents and children to expand their operations. Edumama and LazMom are just a few examples of brands which are capitalising on this demand, particularly by offering steeper discounts and promotions for their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Philippines?
- Where is future growth expected to be most dynamic?
Childrenswear in the Philippines - Category analysis
KEY DATA FINDINGS
Childrenswear market remains resilient, despite declining birth rate
Millennial parents show strong demand for coordinating outfits
Increasing focus on skin-friendly materials
Childrenswear market will show resilience amid challenging demographic trends
Character-themed clothing will remain highly attractive to children
Continued growth in specialist channels
Apparel and Footwear in the Philippines - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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