Demand for childrenswear in Thailand is expected to remain relatively resilient compared to categories like menswear and womenswear, as children frequently outgrow their clothing, necessitating regular replacements. Given the saturated nature of the market, sales are likely to be driven by aggressive pricing strategies, with branded items competing alongside unbranded and affordable imported options.
Both branded and unbranded products are expected to leverage licensed characters as a key driver of product development. In addition to collaborative collections and limited-edition items, incorporating popular characters will remain a significant attraction for young consumers.
Retail e-commerce is expected to continue gaining ground in childrenswear over the forecast period. Busy parents are increasingly opting for online shopping thanks to an extensive product selection, unmatched convenience and highly competitive pricing.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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