PROSPECTS AND OPPORTUNITIES
Childrenswear players will offer price discounts to capture consumers’ attention, but second-hand market could present obstacle to growth
Demand for childrenswear in Thailand is expected to remain relatively resilient compared to categories like menswear and womenswear, as children frequently outgrow their clothing, necessitating regular replacements. Given the saturated nature of the market, sales are likely to be driven by aggressive pricing strategies, with branded items competing alongside unbranded and affordable imported options.
Licenced characters will continue to appeal to young consumers
Both branded and unbranded products are expected to leverage licensed characters as a key driver of product development. In addition to collaborative collections and limited-edition items, incorporating popular characters will remain a significant attraction for young consumers.
Omnichannel strategies will continue to gain traction
Retail e-commerce is expected to continue gaining ground in childrenswear over the forecast period. Busy parents are increasingly opting for online shopping thanks to an extensive product selection, unmatched convenience and highly competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Thailand?
- Where is future growth expected to be most dynamic?
Childrenswear in Thailand - Category analysis
KEY DATA FINDINGS
Parents value both design and functionality when comes to childrenswear
Greater demand for second-hand childrenswear
Unbranded items gain ground as consumers face financial pressures
Childrenswear players will offer price discounts to capture consumers’ attention, but second-hand market could present obstacle to growth
Licenced characters will continue to appeal to young consumers
Omnichannel strategies will continue to gain traction
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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