COMPETITIVE LANDSCAPE
Local and international brands compete for childrenswear leadership in fragmented market
The childrenswear market in Thailand is characterised as fragmented, with both local and international brands actively marketing to retain in the leading position in the marketplace. In 2025, the top childrenswear companies were Central Group, Roadget Business Pte Ltd, ICC International PCL, Reno (Thailand) Co Ltd and Uniqlo (Thailand) Co Ltd.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Thailand?
- Where is future growth expected to be most dynamic?
Childrenswear in Thailand - Category analysis
KEY DATA FINDINGS
Childrenswear market expands with increased focus on localisation and affluent parents’ willingness to spend
Childrenswear market grows through local brands culturally relevant designs
Resale and rental options gain traction among Thai parents
Polarisation drives value through premium sales as retailers employ aggressive promotional strategies
Affluent parents prioritise quality and invest in premium childrenswear
Localisation and mini-me trends assist childrenswear innovation
Digital marketing and omnichannel retailing business strategies
Local and international brands compete for childrenswear leadership in fragmented market
Offline retailers remain dominant while e-commerce expands through omnichannel efforts
Apparel and Footwear in Thailand - Industry Overview
Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
Market polarisation and competition amongst brands fuel market growth
Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
Consumers to drive demand for functional and sustainable apparel and footwear
Market polarisation expected to continue as innovation and sustainable grows in importance
Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
Emerging resale market poses risk to traditional retail as consumer behaviour shifts
Social commerce and experiential retail drives sales through live streaming and influencers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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