Affluent consumers have the means to afford apparel that not only stands out in terms of style, durability and high-quality material, but they also tend to consider their impact on the local community and environment. It is expected that an increasing number of brands targeting these specific factors will be launched over the forecast period, catering for affluent parents who seek novelty and quality in terms of childrenswear.
Social media has a strong role to play in influencing childrenswear styles, regardless of age, and it is expected that this influence will be maintained over the forecast period. Parents, as well as older children, use social media in South Africa, and there are even some child influencers who share their opinions on fashion and their own style.
The high cost of living in South Africa, forcing some consumers to reduce non-essential spending, will encourage less affluent parents to seek second-hand alternatives to stretch their budgets. Historically, handing down clothing to different generations and among family members was commonplace in South Africa, but it is now becoming increasingly popular for parents to buy pre-loved clothing, either from online stores such as Yaga or from physical stores which import branded second-hand childrenswear which are often of very high quality.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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