PROSPECTS AND OPPORTUNITIES
New launches expected to target affluent consumers
Affluent consumers have the means to afford apparel that not only stands out in terms of style, durability and high-quality material, but they also tend to consider their impact on the local community and environment. It is expected that an increasing number of brands targeting these specific factors will be launched over the forecast period, catering for affluent parents who seek novelty and quality in terms of childrenswear.
Social media influences brand and style selection
Social media has a strong role to play in influencing childrenswear styles, regardless of age, and it is expected that this influence will be maintained over the forecast period. Parents, as well as older children, use social media in South Africa, and there are even some child influencers who share their opinions on fashion and their own style.
Affordability and sustainability to increase demand for second-hand clothing
The high cost of living in South Africa, forcing some consumers to reduce non-essential spending, will encourage less affluent parents to seek second-hand alternatives to stretch their budgets. Historically, handing down clothing to different generations and among family members was commonplace in South Africa, but it is now becoming increasingly popular for parents to buy pre-loved clothing, either from online stores such as Yaga or from physical stores which import branded second-hand childrenswear which are often of very high quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in South Africa?
- Where is future growth expected to be most dynamic?
Childrenswear in South Africa - Category analysis
KEY DATA FINDINGS
Changing socioeconomic dynamics provide a boost to childrenswear
Inexpensive imports from Shein and Temu pose a threat to local players
Local childrenswear brands cater for niche customers
New launches expected to target affluent consumers
Social media influences brand and style selection
Affordability and sustainability to increase demand for second-hand clothing
Apparel and Footwear in South Africa - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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