Despite the falling birth rate, childrenswear in China is set to see retail current value growth throughout the forecast period. One of the main factors expected to drive growth is demand for outdoor apparel.
Influenced by a nationwide wave of patriotism and a growing sense of cultural confidence, an increasing number of consumers are returning to traditional aesthetics, showing greater interest in clothing that blends Eastern aesthetics with modern fashion trends. As a result, in childrenswear, beyond considering practicality, functionality and comfort, brands are placing a stronger emphasis on infusing their products with cultural elements.
As younger, highly educated generations gradually become parents, their selection of childrenswear, especially baby and toddler wear is careful, with a distinct emphasis on product safety and superior product quality, and a willingness to pay more if necessary. Within childrenswear, parents are placing a higher premium on the safety of fabrics.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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