COMPETITIVE LANDSCAPE
Balabala maintains its lead in a fragmented competitive landscape
With China's highly developed clothing production infrastructure, childrenswear remained notably fragmented in 2025, characterised by a multitude of participants vying for value share. This robust industrial chain, while facilitating diverse offerings, also contributes to an intensely competitive landscape, meaning that capturing and retaining consumer attention is a constant challenge.
zosee's innovative edge propels rapid growth in childrenswear
zosee, a brand from Hangzhou Zosee Ecommerce Technology Co Ltd, founded in 2013, has demonstrated remarkable growth within the Chinese childrenswear market, achieving three consecutive years of rapid expansion from 2023 to 2025 and establishing itself as a leading player. This impressive trajectory is largely attributed to the brand's innovative strategy, notably its collaboration with Jiangnan University's School of Textiles to establish a global fabric exploration centre.
Youngor's Bonpoint acquisition set to boost luxury childrenswear in China
Childrenswear saw a notable development with Youngor Fashion Co Ltd's acquisition of the French luxury childrenswear brand Bonpoint in January 2025. This strategic move is widely expected to revitalise Bonpoint's standing and expand its influence across China, where it already maintains a significant retail footprint, with 30 stores in major cities including Beijing, Shanghai, and Guangzhou.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in China?
- Where is future growth expected to be most dynamic?
Childrenswear in China - Category analysis
KEY DATA FINDINGS
High-quality, functional products fuel value growth in childrenswear in China
Sales driven by demographic and socioeconomic factors
Balabala drives sales with targeted products and high-end strategy
Outdoor style drives innovation with functional designs
Further age segmentation drives growth in childrenswear
An increasing number of parents likely to prioritise sustainable childrenswear
Emotional value and high functionality to drive sales of childrenswear
Balabala maintains its lead in a fragmented competitive landscape
zosee's innovative edge propels rapid growth in childrenswear
Youngor's Bonpoint acquisition set to boost luxury childrenswear in China
Retail e-commerce leads childrenswear with new business models
Omnichannel presence becomes key for childrenswear brands
Apparel and Footwear in China - Industry Overview
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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