PROSPECTS AND OPPORTUNITIES
Strong outdoor segment expected to drive growth in childrenswear
Despite the falling birth rate, childrenswear in China is set to see retail current value growth throughout the forecast period. One of the main factors expected to drive growth is demand for outdoor apparel.
Chinoiserie-style childrenswear set to gain further popularity
Influenced by a nationwide wave of patriotism and a growing sense of cultural confidence, an increasing number of consumers are returning to traditional aesthetics, showing greater interest in clothing that blends Eastern aesthetics with modern fashion trends. As a result, in childrenswear, beyond considering practicality, functionality and comfort, brands are placing a stronger emphasis on infusing their products with cultural elements.
Product safety will remain important in baby and toddler wear
As younger, highly educated generations gradually become parents, their selection of childrenswear, especially baby and toddler wear is careful, with a distinct emphasis on product safety and superior product quality, and a willingness to pay more if necessary. Within childrenswear, parents are placing a higher premium on the safety of fabrics.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in China?
- Where is future growth expected to be most dynamic?
Childrenswear in China - Category analysis
KEY DATA FINDINGS
Childrenswear registers low single-digit growth in 2024
Childrenswear in China remains highly fragmented, with sportswear brands continuing to gain share
Decline in the birth rate drives down growth in baby and toddler wear
Strong outdoor segment expected to drive growth in childrenswear
Chinoiserie-style childrenswear set to gain further popularity
Product safety will remain important in baby and toddler wear
Apparel and Footwear in China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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