PROSPECTS AND OPPORTUNITIES
Weak performance for childrenswear over the forecast period
Although childrenswear is predicted to record a more positive performance over the forecast period, with retail volume sales set to rise marginally, overall demand will remain significantly lower than pre-pandemic levels by 2029. This will be driven by a shrinking consumer base for childrenswear in Hong Kong, due to predictions for a further decline in the city’s birth rate.
Rise of second-hand childrenswear stores
Driven by rising environmental issues, sustainability has become a critical priority for the fashion industry in Hong Kong. In line with growing environmental concerns, consumers are being more aware of the reuse and recycling aspects of apparel items.
Gender-neutral fashion for children in line with trends in adult apparel
In line with trends in the fashion world and adult apparel, childrenswear is expected to become more inclusive with an increasing presence of gender-neutral outfits over the forecast period. Childrenswear is gradually moving away from traditional gender-specific colours such as pink or blue, and embracing unisex clothing that allows children to express themselves more freely regardless of their gender.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Hong Kong, China?
- Where is future growth expected to be most dynamic?
Childrenswear in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Economic uncertainty and declining birth rate influence sluggish performance of childrenswear
Style and comfort remain essential for local parents
Influence of adult fashion on childrenswear in Hong Kong
Weak performance for childrenswear over the forecast period
Rise of second-hand childrenswear stores
Gender-neutral fashion for children in line with trends in adult apparel
Apparel and Footwear in Hong Kong, China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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