COMPETITIVE LANDSCAPE
Leading players maintain their lead through strategic expansion and strong brand portfolios
The childrenswear market in the United Arab Emirates is relatively concentrated, with the top companies holding significant shares. In 2025, Landmark Group led with a 29% share, followed by M H Alshaya Co with a 20% share.
Stable competition with no major mergers or launches
There were no significant mergers or acquisitions in the childrenswear market in the United Arab Emirates in 2025, and none are anticipated in 2026. This stability in the competitive landscape suggests that the major players are focusing on organic growth and strategic expansion rather than consolidation through mergers and acquisitions.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Childrenswear in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Luxury childrenswear benefits from tourist spending and digital innovation
Tourist arrivals drive luxury childrenswear sales
AI-powered tools enhance the childrenswear shopping experience
Government initiatives and digital innovation set to drive growth
Baby and toddler wear projected to be the most dynamic category
Shifting consumer preferences and demographics
Leading players maintain their lead through strategic expansion and strong brand portfolios
Stable competition with no major mergers or launches
Non-grocery retailers dominate childrenswear
Apparel and footwear specialists key to sales of childrenswear
E-commerce growth driven by convenience and digital innovation
Luxury brands drive market polarisation with exclusive offerings
Apparel and Footwear in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Louis Vuitton launches Dubai pop-up in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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