The market for childrenswear in Indonesia will see healthy growth in retail value terms (at constant 2024 prices) over the forecast period. Growth will be supported by the fact that babies and children tend to be highly active and to wear out and damage clothes easily, meaning that parents need to replace them frequently as well as stock up on spare items.
Local brands like Libby have capitalised on the growing demand for character-driven apparel by incorporating popular, well-loved characters into their collections. Prior to its latest collaboration, the brand had already partnered with iconic franchises such as Hello Kitty, Kuromi, and Little Twin Stars.
The market for imported childrenswear in Indonesia is expected to maintain steady growth. Popular fashion districts such as Tanah Abang, which is well-known for its budget-friendly offerings, continue to see stable sales of imported children’s clothing from countries like Thailand and China.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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