COMPETITIVE LANDSCAPE
Top players maintain lead, focusing on sustainability and digital-first retail
The childrenswear landscape in Indonesia remains moderately fragmented, with a mix of global players and local brands competing for share. In 2025, H&M Hennes & Mauritz AB maintained its lead with a 4% value share, followed by Giordano Indonesia PT and Multitrend Indo PT, both with 3%.
Challenger brands aim to disrupt childrenswear landscape
There has been growing tension between leading brands and emerging challengers within childrenswear. These new entrants have captured price-sensitive consumers with attractive designs, lower pricing, and aggressive real-time promotions.
Import pressures and rising costs challenge childrenswear brands
Imported childrenswear from Thailand and China is also having a significant impact on the local market, intensifying pressure on domestic manufacturers and retailers. The influx of low-cost apparel from these countries has contributed to a broader surge in textile imports that is undermining Indonesian production.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Indonesia?
- Where is future growth expected to be most dynamic?
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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