PROSPECTS AND OPPORTUNITIES
Childrenswear market in Indonesia is set for healthy growth with strong local brand presence
The market for childrenswear in Indonesia will see healthy growth in retail value terms (at constant 2024 prices) over the forecast period. Growth will be supported by the fact that babies and children tend to be highly active and to wear out and damage clothes easily, meaning that parents need to replace them frequently as well as stock up on spare items.
Local brands will tap into character-driven collections to engage Indonesian children
Local brands like Libby have capitalised on the growing demand for character-driven apparel by incorporating popular, well-loved characters into their collections. Prior to its latest collaboration, the brand had already partnered with iconic franchises such as Hello Kitty, Kuromi, and Little Twin Stars.
Imported childrenswear will continue to thrive, due to its affordability
The market for imported childrenswear in Indonesia is expected to maintain steady growth. Popular fashion districts such as Tanah Abang, which is well-known for its budget-friendly offerings, continue to see stable sales of imported children’s clothing from countries like Thailand and China.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Indonesia?
- Where is future growth expected to be most dynamic?
Childrenswear in Indonesia - Category analysis
KEY DATA FINDINGS
Fashion is having a greater impact on childrenswear, due to rise of social media
Paris 2024 Olympics sparks athleisure-inspired trends
Luxury brands expand into children’s fashion, while imported products attract lower-middle income groups
Childrenswear market in Indonesia is set for healthy growth with strong local brand presence
Local brands will tap into character-driven collections to engage Indonesian children
Imported childrenswear will continue to thrive, due to its affordability
Apparel and Footwear in Indonesia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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