PROSPECTS AND OPPORTUNITIES
Childrenswear set to claim a larger share of parental wallets amidst rising affluence
As income levels rise across Indian households, especially amongst urban and upper tier-2 consumers, childrenswear is poised for an increase in spending, with an above-average retail value CAGR anticipated at constant 2024 prices. With the rise of dual-income households, parents will be able to indulge in stylish and high-quality fashion choices for their children.
Offline expansion to accelerate as D2C childrenswear brands embrace omnichannel growth
In the coming years, the online to offline migration of childrenswear brands is expected to accelerate. While discovery remains primarily digital through Instagram and YouTube content, or marketplaces such as FirstCry, conversion is increasingly influenced by in-person trials, especially for younger children.
Children to emerge as independent influencers of fashion preferences in the forecast period
In the coming years, childrenswear in India will increasingly reflect the preferences of children themselves, rather than just their parents. With the widespread adoption of social platforms, children aged 6 to 12 are becoming more aware of what they wear, influenced by content they consume across platforms such as YouTube Shorts, Instagram Reels, and even mobile games.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in India?
- Where is future growth expected to be most dynamic?
Childrenswear in India - Category analysis
KEY DATA FINDINGS
Childrenswear holds steady with high single-digit growth in a sluggish year for apparel
“Mini-Me” dressing becomes mainstream in festive fashion
Practical sustainability drives childrenswear choices
Childrenswear set to claim a larger share of parental wallets amidst rising affluence
Offline expansion to accelerate as D2C childrenswear brands embrace omnichannel growth
Children to emerge as independent influencers of fashion preferences in the forecast period
Apparel and Footwear in India - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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