COMPETITIVE LANDSCAPE
Established players lead through vast retail networks
Childrenswear in India remained moderately concentrated in 2025. Lifestyle International Pvt Ltd led the market with a 2% value share, followed by Arvind Fashions Ltd with 0.
Direct-to-consumer brands use omnichannel to build consumer loyalty
Childrenswear's forecast will be shaped by two key trends: the ongoing rise of direct-to-consumer (D2C) brands and the growing demand for sustainable products. The success of D2C brands like Kidbea and Greendigo highlights the importance of sustainability, as parental awareness of quality and eco-friendly fabrics grows.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in India?
- Where is future growth expected to be most dynamic?
Childrenswear in India - Category analysis
KEY DATA FINDINGS
Premiumisation and style drive market expansion
Policy shift accelerates focus on local sourcing
Baby and toddler wear leads childrenswear growth
Smaller traders face signficant supply chain disruptions
Parents trade up to organic and stylised clothing
Ominchannel strategies become essential for incumbents to compete
Children’s voices influence purchasing decisions
Established players lead through vast retail networks
Direct-to-consumer brands use omnichannel to build consumer loyalty
Preference for try-on keeps physical retail dominant
Convenience and premiumisation fuel e-commerce growth
Kidbea champions sustainability with eco-friendly fabrics
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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