PROSPECTS AND OPPORTUNITIES
Declining birth rate does not bode well for childrenswear in Egypt
The growth of childrenswear in Egypt is expected to decelerate in the forecast period due to a declining birth rate, driven by the country’s challenging economic conditions. While the overall population continues to rise, the reduction in birth rates is anticipated to impact demand for children’s apparel.
Anticipated economic stability to benefit childrenswear
Egypt’s economic challenges, including high inflation, limited foreign currency availability, and fluctuating USD exchange rates, have significantly affected demand for childrenswear. Delays in customs clearance have created additional hurdles for international brands, prompting some, such as Alshaya Group, to scale back operations and exit the Egyptian market with brands like Mothercare and Debenhams.
Tema Retail EG SAE leads childrenswear
Tema Retail EG SAE solidified its leadership in childrenswear in Egypt in 2024 through its LC Waikiki brand, offering high-quality products at competitive prices that appealed to consumers amidst inflationary pressures. Strategic promotional campaigns featuring significant discounts allowed the brand to maintain a strong customer base, while the opening of three new branches expanded its reach.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Egypt?
- Where is future growth expected to be most dynamic?
Childrenswear in Egypt - Category analysis
KEY DATA FINDINGS
Inflationary pressures place a downward pressure on demand for childrenswear
Local identity: "Made in Egypt" matters more than ever
Rise of affordable fashion: discount outlets the new go-to for childrenswear
Declining birth rate does not bode well for childrenswear in Egypt
Anticipated economic stability to benefit childrenswear
Tema Retail EG SAE leads childrenswear
Apparel and Footwear in Egypt - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!