PROSPECTS AND OPPORTUNITIES
Childrenswear expected to remain in a structural slump over the forecast period
Childrenswear is expected to remain in a structural slump over the forecast period, for a number of reasons. Birthrates are expected to remain sluggish and economic challenges are expected to remain, with budget-conscious consumers continuing to seek second-hand apparel for their children due to being able to access good quality clothing at affordable prices.
Zalando joins the AI-assistant boom
After rolling out its AI-powered assistant towards the end of 2023, Zalando is expanding it globally in 2024. This follows the trend of companies incorporating GenAI to make the sales process smoother for consumers and to boost their own sales.
The second-hand trend is set to continue in childrenswear
The second-hand trend is set to continue in childrenswear, which will continue to limit sales of new apparel to a certain degree. In order to mitigate this, brands and stores are starting to promote their own second-hand platforms and in-store options, which they manage alongside their new apparel collections.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in France?
- Where is future growth expected to be most dynamic?
Childrenswear in France - Category analysis
KEY DATA FINDINGS
Ongoing structural drop for childrenswear continues in 2024
From affordable clothing to “mompreneurs” – the trends in childrenswear
Kiabi maintains its lead despite losing share
Childrenswear expected to remain in a structural slump over the forecast period
Zalando joins the AI-assistant boom
The second-hand trend is set to continue in childrenswear
Apparel and Footwear in France - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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