PROSPECTS AND OPPORTUNITIES
Thriving second-hand market likely to limit growth
The second-hand market for childrenswear is thriving, driven by platforms such as Vinted and Facebook Marketplace. These channels offer parents access to a wide array of products at a fraction of their original cost, including branded and non-branded options.
E-commerce set to strengthen its role
E-commerce is rapidly gaining prominence as a distribution channel for childrenswear, especially after a period of stagnation. Czech parents increasingly value the convenience of online shopping, which offers an extensive range of products, competitive pricing, quick delivery, and the ability to return items easily.
Declining birth rate to hinder dynamic market growth
The declining birth rate in the Czech Republic presents a challenge for the childrenswear market. In 2024, the birth rate is estimated at 9.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Childrenswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Consumers buy less but remain cautious
Affordability remains a priority for Czech parents
Childrenswear driven by budget-friendly alternatives
Thriving second-hand market likely to limit growth
E-commerce set to strengthen its role
Declining birth rate to hinder dynamic market growth
Apparel and Footwear in the Czech Republic - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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