COMPETITIVE LANDSCAPE
Pepco, Tesco and LPP lead childrenswear with affordable and practical options
Childrenswear in the Czech Republic has a relatively concentrated competitive landscape, characterised by a mix of global players and domestic brands, with a notable presence of discount retailers. In 2025, Pepco Czech Republic sro, owned by Steinhoff International Holdings Ltd, maintained its position as the largest player, with a 35% retail value share, followed by Tesco Stores CR as with 11%, LPP Czech Republic sro with 8%, and Kik Textil a Non-Food sro with 7%.
Opportunities will arise from sustainability and private label innovation
Moving forward, private label lines are expected to drive growth by offering high-quality, affordable, and sustainable options. Czech consumers have a positive perception of private label brands, considering them to have an excellent value for money ratio.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Childrenswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Childrenswear shows resilience, driven by income growth, despite competition from resale
Practicality and price drive growth for childrenswear despite challenges
Resale and rental platforms gain popularity among price-conscious consumers
Sustainability awareness grows, but price remains a key factor
Most parents will prioritise practicality and affordability in children's clothing
Girls’ apparel expected to continue to lead childrenswear
Private label to drive innovation with fashion and sustainable practices
Pepco, Tesco and LPP lead childrenswear with affordable and practical options
Opportunities will arise from sustainability and private label innovation
Pepco and retail e-commerce drive sales of childrenswear with affordability
Apparel and Footwear in the Czech Republic - Industry Overview
Economic factors drive growth in 2025, while sustainability shapes sales
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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