PROSPECTS AND OPPORTUNITIES
Economic recovery to boost demand for childrenswear
Economic recovery and a more stable exchange rate is expected to raise consumer purchasing power and boost demand for childrenswear over the forecast period. With rising disposable incomes, there is expected to be higher spending on new clothes for children which are often used for seasonal occasions and outings.
The growing children’s population will expand the consumer base
The rising population of children in Nigeria is expected to boost demand for childrenswear, particularly as urbanisation gathers momentum over the forecast period. The population aged 0-14 years is expected to grow well, whilst the number of urban households is expected to increase.
Baby and toddler wear to perform well
Baby and toddler wear is expected to record the fastest performance in volume terms within childrenswear over the forecast period, as incomes grow in tandem with a fast growing baby population. Baby and toddler wear is also less prone to second-hand purchases and hand-me-downs than boys’ apparel and girls’ apparel, as parents prefer to purchase new clothing for babies and toddlers if they can afford them.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Nigeria?
- Where is future growth expected to be most dynamic?
Childrenswear in Nigeria - Category analysis
KEY DATA FINDINGS
Inflationary conditions lead to weak volume sales as consumers cut back
Baby and toddler wear proves resilient in economic downturn
Local brands are competing well at the premium end as mass retailers struggle
Economic recovery to boost demand for childrenswear
The growing children’s population will expand the consumer base
Baby and toddler wear to perform well
Apparel and Footwear in Nigeria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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