PROSPECTS AND OPPORTUNITIES
Affordability will remain a key purchase driver over the forecast period
While there has been some reprieve in the form of a lower interest rate in South Africa, the economic situation is set to remain challenging for the majority of consumers, given the high cost of living. As a result, many of them will remain cautious with their spending, especially for non-essential items such as fashion.
Inclusive fashion still a strong selling point and differentiating factor
Inclusive fashion catering for different sizes, religious affiliations and occasions remains a key selling point as womenswear consumers continue to seek greater diversity from players. As a result, producers that are able to cater for a more diverse group of consumers will stand to gain.
Reducing costs will help drive demand for sustainable options
While on the one hand, consumers are becoming increasingly aware of the impact of fast fashion on the environment, there is also heightened price-sensitivity among many South Africans. These two factors are leading to an increasing number of consumers searching for pre-loved options, which are not only more affordable but also more sustainable.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in South Africa?
- Where is future growth expected to be most dynamic?
Womenswear in South Africa - Category analysis
KEY DATA FINDINGS
Local womenswear consumers are accustomed to promotional offers
Inexpensive imports from Shein and Temu threaten local players
Yaga offers affordability and business opportunities
Affordability will remain a key purchase driver over the forecast period
Inclusive fashion still a strong selling point and differentiating factor
Reducing costs will help drive demand for sustainable options
Apparel and Footwear in South Africa - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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