Womenswear in the UK is ready for further technological transformation over the forecast period, driven by ongoing technological advancements, forthcoming sustainability regulations and continually evolving consumer preferences. Digital innovation will continue to be integral to retail, and brands are expected to expand their integration of AI tools further to enhance omnichannel shopping experiences.
Womenswear consumers are currently exercising higher levels of caution when spending on non-essential products; this will continue to influence the category’s growth trajectory in the UK over the forecast period, with inflation and economic uncertainty playing roles in driving consumption habits. Continued price sensitivity amongst local womenswear shoppers is expected to continue, driving demand for affordable brands and second-hand and resale options in the search for value and sustainability.
Sustainability will continue to define the future of womenswear in the UK, primarily due to forthcoming regulatory pressures in the local market and the EU. Global compliance for internally traded womenswear retailers will also impact the category.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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