COMPETITIVE LANDSCAPE
Online disruptors reshape competitive landscape
While the womenswear competitive landscape in the UK is fragmented, its leadership is concentrated among a few key retailers. Asda Stores Ltd held an 8% value share in 2025, followed by Marks & Spencer Plc and Primark Stores Ltd, each with 7%.
Demand for sustainability fuels emerging brands’ growth
A wave of emerging brands is gaining traction in local womenswear by aligning with consumer demands for sustainability, affordability, and a strong digital-native presence. These companies are challenging conventional retail by building business models around ethical production and transparency.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in United Kingdom?
- Where is future growth expected to be most dynamic?
Womenswear in the United Kingdom - Category analysis
KEY DATA FINDINGS
Premium and essential items drive value growth of womenswear
Market polarisation squeezes mid-market brands
Consumers embrace rental models for wardrobe flexibility
Consumers favour fashion that reflects personal values
Further challenges ahead as many consumers continue to prioritise essential spending
Digital passports to help build consumer trust and brand reputation
Social commerce accelerates the direct-to-consumer shift
Online disruptors reshape competitive landscape
Demand for sustainability fuels emerging brands’ growth
Omnichannel strategies to combat declining foot traffic
Zara’s Travel Mode simplifies international shopping
Marks & Spencer continues to invest in its circular approach to apparel
Primark champions inclusivity with adaptive design options
ASOS launches premium line Arrange
Apparel and Footwear in the United Kingdom - Industry Overview
Navigating polarised growth amidst economic challenges
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
Amazon Haul responds to demand for affordable but fashionable pieces
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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