PROSPECTS AND OPPORTUNITIES
Economic outlook and persistent inflation set to shape sales over the forecast period
Retail sales of menswear are set to see fairly muted growth in both volume and current value terms during the forecast period. With interest rates set by the European Central Bank expected to continue increasing, at least in the short-term, many male consumers will remain cautious in their discretionary spending.
Sustainable fashion will grow in prominence, but price will remain deciding factor in purchasing decisions
Sustainability will have a stronger impact on the menswear industry in the coming years as manufacturers respond to proposed new EU legislation aimed at creating a greener industry by 2030. The new measures will require clothing manufacturers to change the way they produce textiles, so that they are durable, repairable and recyclable.
Dressing down and the casualwear trend will support sales in the years ahead
Over the forecast period, sales will continue to be driven by casual wear, which has reshaped the trajectory of formalwear and office attire categories. Office looks, particularly from June to October, are also expected to be more casual as summers in Spain are longer and warmer, and Spanish companies are adopting new eco-friendly measures regarding air conditioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Spain?
- Where is future growth expected to be most dynamic?
Menswear in Spain - Category analysis
KEY DATA FINDINGS
Slowdown in growth for menswear, while changing working patterns facilitate shift from formal to informal styles
Brick-and-mortar outlets remain key sales channels for menswear
Zara leads a fragmented competitive landscape in 2024
Economic outlook and persistent inflation set to shape sales over the forecast period
Sustainable fashion will grow in prominence, but price will remain deciding factor in purchasing decisions
Dressing down and the casualwear trend will support sales in the years ahead
Apparel and Footwear in Spain - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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