COMPETITIVE LANDSCAPE
Zara and Primark lead menswear with strong brand presence
The menswear market in Spain is moderately concentrated, with the top players holding significant shares. In 2025, Zara España SA led the market with an 11% share, followed by Primark Tiendas SLU with 8%.
Emerging brands and social media drive competition
The competitive landscape is becoming increasingly dynamic, with emerging brands challenging incumbents. The influence of social media is a key factor, with influencers like Ibai Llanos and Auron Play setting trends and driving sales for brands like Nike.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Spain?
- Where is future growth expected to be most dynamic?
Menswear in Spain - Category analysis
KEY DATA FINDINGS
Cautious spending environment
Conservative spending habits limit menswear growth
Men's outerwear is the largest category
Market polarisation drives value sales growth
Fast fashion and sustainability drive market growth
Men's outerwear to remain largest category
Influencer marketing and sustainability to shape future sales
Zara and Primark lead menswear with strong brand presence
Emerging brands and social media drive competition
Brick-and-mortar stores dominate menswear sales
Stagnant e-commerce growth in menswear
Market polarisation drives sales in physical stores
Apparel and Footwear in Spain - Industry Overview
Growth potential despite challenges
Shein and other low-price players gain market share
Apparel remains the largest category despite slow growth
Footwear drives dynamic growth with cautious optimism
Shein and dupe trends drive market polarisation
Dress-down looks to continue shaping sales
Sustainability and digital marketing to shape future
Influencers and new players reshape competitive landscape
Emerging players and digital strategies to drive future growth
TikTok Shop launch boosts retail e-commerce
Shein and local outdoor markets see growth
Rise of challengers influences development of distribution landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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