COMPETITIVE LANDSCAPE
Arturo Calle SAS and private label drive market dynamics
Menswear in Colombia is becoming increasingly competitive, characterised by a mix of global players and local brands. In 2025, Arturo Calle SAS remained overall leader with a 5% value share, followed closely by Permoda SA, also with 5%, and H&M Hennes & Mauritz Colombia SAS with 4%.
Dante Group SAS and Mundo Único gain traction through innovation
Menswear in Colombia is witnessing the emergence of new players and innovative products. Dante Group SAS is a notable emerging company that has gained popularity with its contemporary clothing line focused on comfort and textile innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Colombia?
- Where is future growth expected to be most dynamic?
Menswear in Colombia - Category analysis
KEY DATA FINDINGS
Economic uncertainty drives consumers towards affordable menswear offerings
Economic pressures drive value growth, despite volume decline
Outerwear dominates sales, driven by shifting consumer behaviour
Discounting creates boom-and-bust cycle in menswear sales
Brands expected to leverage nostalgic collaborations to increase consumer appeal
Men's outerwear set to continue dominating, driven by Gen Z’s influence
Premium casualwear and streetwear expected to gain traction
Arturo Calle SAS and private label drive market dynamics
Dante Group SAS and Mundo Único gain traction through innovation
Omnichannel retailing drives foot traffic and sales
Amazon strengthens e-commerce presence with prime day
Maluma’s Remanence embodies sustainable and affordable menswear
Apparel and Footwear in Colombia - Industry Overview
Versatile fashion drives growth amid economic polarisation
Modest growth amid economic pressure and market polarisation
Discount-driven activations intensify competitive pressure
New formal trend in Colombia merges comfort with elegance
Sustainability to become key purchase driver
Personalisation and experiential retail to attract consumers
Live shopping and social media to drive engagement
Ultra-fast fashion and local brands drive fragmented landscape
Product innovation addresses functional needs
Offline retail dominates as omnichannel strategies gain importance
Falabella enhances in-store experience to remain competitive
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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