PROSPECTS AND OPPORTUNITIES
Product innovation is set to drive value growth as brands target new audiences
In the forecast period, menswear brands are expected to focus on developing innovative products that cater to more sophisticated consumer demands. These innovations may include advanced technologies, such as cool-touch fabrics in sportswear, to address the challenges posed by climate change.
Hard discounters introduce new lines to meet demand for affordable menswear
Hard discounter D1 is venturing into menswear by testing a new clothing line. While private label brands have seen growth, menswear remains fragmented, with limited presence from private label brands.
Brand owners continue to invest in menswear
Brands specialising in underwear, nightwear, and outerwear are poised to increase their investment in menswear. This is largely driven by the growing trend of younger, fashion-conscious male consumers who demand high-quality, trend-forward clothing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Colombia?
- Where is future growth expected to be most dynamic?
Menswear in Colombia - Category analysis
KEY DATA FINDINGS
Casualwear remains the dominant trend in men’s fashion
Price discounts and promotions drive volume decline
The rise of second-hand fashion
Product innovation is set to drive value growth as brands target new audiences
Hard discounters introduce new lines to meet demand for affordable menswear
Brand owners continue to invest in menswear
Apparel and Footwear in Colombia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!