PROSPECTS AND OPPORTUNITIES
Economic recovery to boost demand for menswear
An improved economy over the forecast period is expected to boost demand for menswear in Nigeria, although challenging conditions will persist, limiting the consumer base largely to middle and upper income consumers.
Rising employment creates higher need for formal wear and supports desire for casual wear
Key categories of menswear in Nigeria are expected to drive overall sales, including men’s shirts and trousers, men’s jeans, men’s tops, and sports apparel. Men’s shirts traditionally performs well when economic conditions are good due to the essential needs of professional workers.
Social and online media will boost interest from the growing young population
The strong growth in Nigeria’s young adult population (aged 20-44), which is media and tech savvy, is expected to benefit sales of formal menswear over the forecast period. Rising urbanisation will also contribute to a stronger interest in a variety of fashionable apparel, driven by social media, such as Instagram and Facebook.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Nigeria?
- Where is future growth expected to be most dynamic?
Menswear in Nigeria - Category analysis
KEY DATA FINDINGS
Poor economic conditions leads to deeper volume decline in menswear
Formal wear impacted by rising unemployment and lower disposable incomes
Premium categories outperform mass categories in value terms
Economic recovery to boost demand for menswear
Rising employment creates higher need for formal wear and supports desire for casual wear
Social and online media will boost interest from the growing young population
Apparel and Footwear in Nigeria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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