PROSPECTS AND OPPORTUNITIES
Average unit prices expected to fall in menswear
Menswear is expected to register a good performance in the upcoming period driven by the growing interest in fashion and design among Dutch men, and a strong economy ensuring higher spending on apparel and fashion. Unit prices for menswear are expected to decline over the forecast period with higher growth in volume terms as the shift towards fast fashion and affordable products gains momentum.
Convenience and price drives e-commerce sale
Retail e-commerce will consolidate its position as the leading distribution channel for menswear over the forecast period. WE, one of the largest apparel retailers in The Netherlands, has invested in its e-commerce platform to encourage customers to order online by providing special online offers as well as delivery or pick up facilities.
Brands to offer more targeted menswear ranges
Manufacturers will continue to monitor changes in consumers’ lifestyles to adapt their offer and marketing initiatives. This will include the development of more brands targeting specific groups, such as young men.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Netherlands?
- Where is future growth expected to be most dynamic?
Menswear in the Netherlands - Category analysis
KEY DATA FINDINGS
Ongoing shift towards economy menswear lines
Sports apparel gains as the casualwear trend evolves
Quality and comfort aligns with local Dutch needs
Average unit prices expected to fall in menswear
Convenience and price drives e-commerce sale
Brands to offer more targeted menswear ranges
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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