Menswear in the Netherlands

February 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Netherlands?
  • Which are the leading brands in Netherlands?
  • How are products distributed in Netherlands?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Netherlands?
  • Where is future growth expected to be most dynamic?

Menswear in the Netherlands - Category analysis

KEY DATA FINDINGS

Casualwear continues driving demand for menswear
Chart 1 Key Trends 2025
Casualwear continues to drive demand for menswear
Consumers are becoming less loyal as they turn to value-driven platforms
Chart 2 iBOOD Gains Traction as More Consumers Seek Discounts
Sustainability and inclusivity is shaping product innovation
Chart 3 Mr Marvis Receives GOTS Certification in 2025
Sustainable and casualwear trends to drive future growth
Chart 4 Analyst Insight
E-commerce will continue expanding as more retailers adopt AI technology
Menswear expected to become further segmented
Chart 5 Casablanca is Gaining Momentum as it Blends Culture With Modern Designs
Established brands face competition from niche players
E-commerce drives menswear sales with value deals and convenience

Apparel and Footwear in the Netherlands - Industry Overview

Apparel and footwear sustains expansion despite rising cost of living
Chart 6 Key Trends 2025
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
Chart 7 Primark Appeals to Budget-Conscious Consumers
More brands embrace sustainable practices to meet consumers’ expectations
Chart 8 Mr Marvis Launches The Big Stripes Swims, Made from 100% Recycled Polyester
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
Chart 9 Analyst Insight
AI and technology set to become a key competitive tool
Chart 10 ACE and WE Fashion Collaborate to launch Lookgen.ai
Leading manufacturers maintain share through value proposition
Expansion in offline retail slows as e-commerce dominates distribution
Chart 11 Real GDP Growth and Inflation 2020-2030
Chart 12 PEST Analysis in the Netherlands 2025
Chart 13 Key Insights on Consumers in the Netherlands 2025
Chart 14 Consumer Landscape in the Netherlands 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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