COMPETITIVE LANDSCAPE
Established brands face competition from niche players
Menswear in the Netherlands remained highly fragmented in 2025, with Hennes & Mauritz (H&M) Nederland BV leading with 5% value share, closely followed by C&A Nederland CV with 4%. The retailer sustains momentum through comprehensive omnichannel integration and strategic positioning as a sustainability-focused operator, capturing demand from the expanding environmentally-conscious consumer segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Netherlands?
- Where is future growth expected to be most dynamic?
Menswear in the Netherlands - Category analysis
KEY DATA FINDINGS
Casualwear continues driving demand for menswear
Casualwear continues to drive demand for menswear
Consumers are becoming less loyal as they turn to value-driven platforms
Sustainability and inclusivity is shaping product innovation
Sustainable and casualwear trends to drive future growth
E-commerce will continue expanding as more retailers adopt AI technology
Menswear expected to become further segmented
Established brands face competition from niche players
E-commerce drives menswear sales with value deals and convenience
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear sustains expansion despite rising cost of living
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
More brands embrace sustainable practices to meet consumers’ expectations
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
AI and technology set to become a key competitive tool
Leading manufacturers maintain share through value proposition
Expansion in offline retail slows as e-commerce dominates distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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