PROSPECTS AND OPPORTUNITIES
Growth will be driven by innovation and inclusivity
The menswear market in Thailand is poised for continued growth in both volume and value (at constant 2024 prices) over the forecast period, driven by an increasingly fashion-forward and sophisticated consumer base. As customers become more discerning, they will seek out stylish and versatile apparel that can be seamlessly incorporated into various aspects of their lives.
Streetwear and other contemporary fashion trends will shape menswear market
Streetwear will continue to be a dominant force in the Thai menswear market, moving forward. New brands are tapping into the growing appeal of streetwear, with Thanachira, for example, planning to expand its portfolio with a Japanese streetwear brand, further diversifying the range of offerings available to Thai consumers.
Brands will embrace sustainability
As in other areas of the apparel and footwear industry, the Thai menswear market is increasingly adopting sustainability in both production processes and product development. Local brands are focusing on eco-friendly materials, such as recycled fabrics, and incorporating sustainable production practices to meet a growing consumer demand for environmentally conscious fashion.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Thailand?
- Where is future growth expected to be most dynamic?
Menswear in Thailand - Category analysis
KEY DATA FINDINGS
Innovation drives growth in menswear market
Sustainable fashion gains momentum
E-commerce drives sales in menswear
Growth will be driven by innovation and inclusivity
Streetwear and other contemporary fashion trends will shape menswear market
Brands will embrace sustainability
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!