COMPETITIVE LANDSCAPE
Private label dominance and Nike's strong brand presence shape market
Menswear in Canada remained fragmented in 2025, with private label offerings leading the market. Private label's popularity stems from its combination of price and quality, as well as its ease of purchase during shopping trips for other items, both in-store and online.
Prada's acquisition of Versace to reshape luxury menswear landscape
A notable merger occurred in 2025 when Prada S.p.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Canada?
- Where is future growth expected to be most dynamic?
Menswear in Canada - Category analysis
KEY DATA FINDINGS
Luxury and lifestyles shape menswear growth in Canada
Higher costs and selective spending influence menswear market in Canada
Men's outerwear dominates menswear sales
Challenger brands leverage casualisation, DTC gaps, and value-focused consumers
Roots and ethical menswear respond to consumer demand, supporting market growth
Luxury brands to expand with new retail spaces and drive growth
Sustainability and technology expected to drive menswear trends
Menswear retailers set to leverage AI to enhance online experiences
Private label dominance and Nike's strong brand presence shape market
Prada's acquisition of Versace to reshape luxury menswear landscape
Offline retail maintains lead despite ecommerce gains
Roots launches sustainability-focused athleisure menswear
Hugo Boss showcases new BOSS x Aston Martin collection
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear market sees modest gains as macroeconomic pressures ease
Lower inflation and interest rates boost consumer spending
Mine & Yours launches pop-ups to cater to resale trend
Market dynamics driving success for challenger brands
AI adoption to drive market evolution
Rising incomes fuel luxury market expansion
Sustainability drives brand appeal among Generation Z consumers
Apparel maintains dominance as largest category
Sportswear will remain the fastest growing category
Lululemon and private label lead with strong brand presence
Gildan Activewear and Hanesbrands merger creates new entity
Offline retail dominates despite ecommerce growth
E-commerce emerges as fastest-growing channel with strong sales
Hugo Boss launches new store and capsule collection
Prada advances sustainability with Re-Nylon collection
Joe Fresh responds to value-driven demand with Spring 2025 collection
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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