PROSPECTS AND OPPORTUNITIES
Balancing value and casualisation amid economic pressures
Menswear is projected to see marginal value growth over the forecast period, although volume is expected to decline slightly. The ongoing casualisation and premiumisation trends will support growth, as will Canada’s high immigration rates.
Luxury expansion bolstered by new retail spaces
The luxury menswear segment is set to grow during the forecast period, buoyed by significant developments in Canada’s retail landscape. Two major luxury mall openings – Royalmount Mall in Montreal and Oakridge Park in Vancouver – are slated for late 2024 and 2025, respectively.
Brand collaborations to drive modernity and inclusivity
Collaborations with high-profile figures are expected to drive brand visibility and relevance in the menswear sector. In 2024, Canadian luxury outdoor brand Canada Goose announced a partnership with Shai Gilgeous-Alexander, a Canadian-born NBA All-Star with the Oklahoma City Thunder, who joined as a Global Brand Ambassador.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Canada?
- Where is future growth expected to be most dynamic?
Menswear in Canada - Category analysis
KEY DATA FINDINGS
Evolving casualisation and the push for value
Luxury menswear thrives amid economic disparities
International brands enhance diversity
Balancing value and casualisation amid economic pressures
Luxury expansion bolstered by new retail spaces
Brand collaborations to drive modernity and inclusivity
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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