COMPETITIVE LANDSCAPE
Moderately concentrated Malaysian menswear market
In 2025, the menswear market in Malaysia was characterised by a moderate level of concentration, with many key players competing for leading market share. The top brand was Uniqlo, with an 8% share, followed by Padini and Brands Outlet, at 3% and 3%, respectively, with the presence of both global brands and local players across Malaysia menswear.
New entrant, LILANZ, pressures mid-range menswear retailers
In May 2025, Chinese retailer LILANZ opened its first Malaysian flagship store at SkyAvenue, Resorts World Genting, while simultaneously launching its Spring/Summer 2025 menswear capsule. Positioned in the mid-price segment, the collection features a full ready-to-wear business casual range including shirts, polos, wrinkle-resistant shirting, and knitwear.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Malaysia?
- Where is future growth expected to be most dynamic?
Menswear in Malaysia - Category analysis
KEY DATA FINDINGS
Economic recovery and sustainability drive market
Rising disposable incomes fuel sales growth
Challengers drive innovation and create competition
Eco-friendly fabrics and cultural relevance inspire design and innovation
AI personalisation and e-commerce draws on consumer expectations
Mid-premium menswear looks set to increase in popularity
Omnichannel, AI-integrated offerings expected to be the new norm
Influencer-led marketing and the intersection between tech, culture and fashion
Moderately concentrated Malaysian menswear market
New entrant, LILANZ, pressures mid-range menswear retailers
Offline retail dominates premium menswear sales with in-store experiences
Youth and tech-savvy consumers drive e-commerce
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!