PROSPECTS AND OPPORTUNITIES
Rising cost of living will boost demand for affordable menswear ranges
The menswear market in Malaysia is expected to encounter significant challenges during the forecast period, mainly due to rising living costs. Recent changes in government policies - such as the removal of fuel and diesel subsidies - are expected to contribute to higher consumer prices across various sectors.
Streetwear will take central stage, thanks to casual dressing trend
Streetwear style is poised to flourish in Malaysia's menswear market, driven by the preferences of male consumers for casual and breathable attire, particularly in the country's hot and humid climate. The practical and versatile nature of streetwear aligns perfectly with these conditions, making it an increasingly favoured choice.
Physical stores will remain vital, despite growth in online retail
Despite the rapid growth of online retail in Malaysia's menswear market, physical outlets remain a critical component of retail strategies for both local and international brands. Expanding brick-and-mortar stores is seen as a key approach to capturing consumers across both online and offline landscapes, ensuring a comprehensive and cohesive shopping experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Malaysia?
- Where is future growth expected to be most dynamic?
Menswear in Malaysia - Category analysis
KEY DATA FINDINGS
Shift towards casual menswear, driving by hybrid working and changing dress codes
Rise of local menswear designers catering to fashion-conscious male consumers
Sustainability becomes key focus in men’s fashion
Rising cost of living will boost demand for affordable menswear ranges
Streetwear will take central stage, thanks to casual dressing trend
Physical stores will remain vital, despite growth in online retail
Apparel and Footwear in Malaysia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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