PROSPECTS AND OPPORTUNITIES
Market will continue to evolve as Singaporean men become more fashion conscious
The menswear market in Singapore is poised for transformation over the next five years, blending strong athleisure trends with a growing demand for fashion-forward choices. Sportswear brands like Nike and Adidas will likely remain dominant, fuelled by the popularity of casual styles and active lifestyles.
Sustainability and versatility will become defining attributes
Sustainability and multifunctionality are becoming defining attributes in menswear, reflecting the evolving values and lifestyle needs of contemporary shoppers. Eco-conscious consumers increasingly favour brands that prioritise sustainable materials and ethical production processes.
E-commerce will continue to expand
As a retail channel for menswear, e-commerce is poised for robust growth, driven by evolving shopping habits and rapid digitalisation. Modern consumers are increasingly gravitating towards online platforms for their fashion needs, drawn by the vast selection of products, ease of browsing, and time-saving convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Singapore?
- Where is future growth expected to be most dynamic?
Menswear in Singapore - Category analysis
KEY DATA FINDINGS
Menswear in Singapore is evolving, with comfort, style, and social media driving consumer preferences.
Uniqlo continues as clear leader
Men’s nightwear sees limited demand
Market will continue to evolve as Singaporean men become more fashion conscious
Sustainability and versatility will become defining attributes
E-commerce will continue to expand
Apparel and Footwear in Singapore - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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