PROSPECTS AND OPPORTUNITIES
Menswear set to grow at a solid single-digit CAGR, backed by demand for a versatile wardrobe
Menswear in India is expected to grow at a mid-single-digit retail value CAGR at constant 2024 prices in the forecast period, driven by the changing lifestyle and wardrobe needs of Indian men. Traditionally dominated by formalwear, the category is now expanding to cater to a wide range of occasions, from hybrid work settings to leisure, fitness, social events, and everyday casual dressing.
Tier-2 and tier-3 cities likely to drive the next wave of menswear premiumisation
The next phase of premiumisation in menswear in India is set to come from tier-2 and tier-3 cities, driven by rising disposable incomes, the growing influence of social media, and improved retail access. While metros have historically led fashion trends, a significant proportion of the emerging consumer base is now coming from smaller cities, where aspirations are rapidly evolving.
Made-to-order clothing expected to gain prominence in menswear
The demand for made-to-order clothing and tailoring services is expected to increase in the coming years, as an increasing number of Indian consumers are placing high value on personalisation. Men, especially working professionals, want to opt for clothing which provides individual designs and a better fit.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in India?
- Where is future growth expected to be most dynamic?
Menswear in India - Category analysis
KEY DATA FINDINGS
Menswear records single-digit growth in 2024, with a focus on utility and value
Aditya Birla Fashion & Retail demerger signals sharper brand focus and portfolio agility in menswear
Middle-market brands face pressure from both the high and low ends
Menswear set to grow at a solid single-digit CAGR, backed by demand for a versatile wardrobe
Tier-2 and tier-3 cities likely to drive the next wave of menswear premiumisation
Made-to-order clothing expected to gain prominence in menswear
Apparel and Footwear in India - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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