COMPETITIVE LANDSCAPE
Leading brands maintain their positions through premiumisation
Menswear in India is highly fragmented, with multiple players competing for share and various brands vying for consumer attention. In 2025, the top manufacturers, including Aditya Birla Fashion & Retail Ltd, Trent Ltd, and Arvind Lifestyle Brands Ltd, collectively held less than a 10% share of retail value sales.
Reliance Retail drives growth in menswear with an omnichannel strategy
In 2025, fourth-placed Reliance Retail saw above-average retail value growth in menswear. This company showcased the impact of market polarisation in menswear through its dual pricing strategy with Ajio and Ajio Luxe.
Opportunities through personalisation, and for challenger brands
Menswear in India presents opportunities for businesses to leverage AI-driven personalisation. As consumers increasingly demand stylish, high-quality, and personalised clothing, brands that can deliver tailored shopping experiences are likely to gain traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in India?
- Where is future growth expected to be most dynamic?
Menswear in India - Category analysis
KEY DATA FINDINGS
Millennials and Generation Z power growth, with comfort and versatility priorities
Menswear sees growth along with economic expansion and rising incomes
Men's outerwear dominates and grows as men experiment more with their clothing
The interplay between challenger and incumbent brands reshapes menswear
Omnichannel presence expected to be essential for growth
Men's outerwear to remain the largest category, with made-to-order on the rise
AI-driven personalisation and challenger brands to shape the future
Leading brands maintain their positions through premiumisation
Reliance Retail drives growth in menswear with an omnichannel strategy
Opportunities through personalisation, and for challenger brands
Offline retail remains dominant despite the rise of retail e-commerce
Snitch is a challenger brand seeing growth through omnichannel retailing
AI-powered personalisation transforms the menswear shopping experience
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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